In today’s show, we discuss the topic of indoor air quality also known as IAQ. We are kicking off a series called riches in niches focusing on how specialization pays dividends. Indoor air quality has been a growing market for years and continues to show opportunity. Specializing in both products and presentation allows for capitalization in an area of primary client concern and interest. Having the ability to create comfortable and clean air in the home is a concept that many homeowners are greatly interested in and we take a dive into why it makes sense to have this as a focus.