The year 2021 produced dramatic escalations in influencer marketing rates and upheaval in Facebook ad performance. Both are critical marketing channels for Ridge Wallet, the maker of metal-clad billfolds. But CEO Sean Frank is unfazed, and the company is thriving.

The year 2021 produced dramatic escalations in influencer marketing rates and upheaval in Facebook ad performance. Both are critical marketing channels for Ridge Wallet, the maker of metal-clad billfolds. But CEO Sean Frank is unfazed, and the company is thriving.

Ridge Wallet CEO on Influencer Turmoil, iOS 14.5

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. &nbsp; &nbsp;&nbsp; •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.

Business

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.             •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.      •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.

Share Ridge Wallet CEO on Influencer Turmoil, iOS 14.5

Sign up to save your podcasts

Ridge Wallet CEO on Influencer Turmoil, iOS 14.5

Ridge Wallet CEO on Influencer Turmoil, iOS 14.5

More shows like Ecommerce Conversations

The Tim Ferriss Show

Masters in Business

Shopify Masters

eComFuel Podcast

How I Built This with Guy Raz

The Unofficial Shopify Podcast

Founders

Ecommerce Playbook: Numbers, Struggles & Growth

The Diary Of A CEO with Steven Bartlett

My First Million

All-In with Chamath, Jason, Sacks & Friedberg

Acquisitions Anonymous - #1 for business buying, selling and operating

Operators

Moneywise

David Senra