Ron Shaich is the former CEO of Panera Bread, Au Bon Pain, and recently author of the book "Know What Matters: Lessons from a Lifetime of Transformations," which combines his personal philosophies with professional guidance from his years of work and prioritizing what has meant the most to him.

Ron joins Leah Smart to introduce the concept of a "pre-mortem," which involves defining what matters most to us and how to get there. Ron emphasizes the importance of being rigid in our vision but flexible in our execution. He breaks down the pre-mortem into four areas of life to focus on and shares personal stories and insights on how to create a meaningful life and a successful business.

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