In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.

But with all the software, tools, apps and intelligence available to us, why has fundraising performance stagnated? Has technology actually gotten in the way of building a personal connection with our supporters?
 
In the latest episode of Nonprofit Nation, Steven Shattuck tell us why robots make bad fundraisers - and how we can apply time-tested principles of philanthropy to the modern technology available, with the goal of keeping the donors we already have, inspiring new donors to give, and maintaining the sanity of our team members. 

Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content, and hosts a weekly webinar series which features the top thought-leaders in the nonprofit sector. He is the author of Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020).

Here are some of the topics we discussed:

• How technology has gotten in the way of building a personal connection with donors
• Statistics on donor retention (spoiler: it's bad) and how we can retain more of our donors
• How fundraisers can use modern technology to keep more of the donors that they have
• Why fundraising is more important than ever in turbulent times

Connect with Steven:
https://twitter.com/StevenShattuck
https://www.linkedin.com/in/stevenshattuck/

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About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Convert

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts