For this episode we welcome Ronan McLaughlin, Senior Tech Editor for Escape Collective and host of the Performance Process and Geek Warning podcasts. Michael and Ronan delve into the world of performance optimization in cycling, covering everything from aerodynamic testing nuances to higher-level strategies for improvement. Key insights include:

• Ronan's meticulous aero and rolling resistance testing and the 'why' behind his painstaking approach.
• The complexity of aerodynamic testing, and the myriad of factors that can influence results and conclusions.
• Ronan's philosophy around iterative improvements over silver-bullet, "fastest" setups
• Outside the box thinking for for performance gains