In this episode of Front Cover: A Rough Notes Podcast on the Agency Intelligence Podcast Network, Jason Cass sits down with Brett Merrill, CEO of Merrill Insurance, the agency featured on the November 2025 front cover of Rough Notes Magazine. 

Key Topics:

The honor of Merrill Insurance being featured on Rough Notes Magazine

Carrying forward a century-old family agency and honoring his father’s legacy

Building an agency culture rooted in relationships and community impact

The power of mentorship and lessons from Brett’s mentor, Ken Hoffman

What Brett’s battle with cancer taught him about leadership and team resilience

Investing in people and creating internal missions that strengthen culture

Generational differences in values and how they shape modern agency leadership

The importance of executing ideas and empowering others to lead

Redefining marketing through personal connection rather than budget size

Why focusing on people first is the ultimate growth strategy for any agency

Reach out to:

Brett Merrill

Jason Cass

Visit Website:

Merrill Insurance