Roxy Jacenko: Building an empire

09.19.2019 - By The Mentor with Mark Bouris

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"Failure is not an option." Roxy Jacenko started her business empire at just 24 with Sydney-based PR agency, Sweaty Betty. Since then, she's added four more successful businesses to her name, along with a stack of books, an online e-learning course and now a reality TV show, “I am… Roxy!" In this long overdue catch up, I talk to Roxy about the secret behind building not one but five successful brands, her polarising leadership style and how she's overcome the haters.

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