Denzel Spencer (you may know him by his stage name Roy Woods) is a rapper, singer, and songwriter signed to OVO Sound. Known for his signature R&B and hip-hop sound, the Canadian artist has already accomplished what many would only dream of in his early twenties. But despite his success and having the support of the biggest names in the industry today, Roy understands what it’s like to struggle as an artist, which is why he’s giving back as co-founder of LOOP/POOL. The Canadian cannabis brand offers a unique proposition in that it is owned by artists like Roy, Our Lady Peace, and dvsn (alongside CEO Ian Kwechansky), and gives five percent of its proceeds into a music fund earmarked for emerging artists in desperate need of support, especially due to the pandemic.

In this episode, Lance speaks with Roy about his path to entrepreneurship and how to support emerging artists. Ian joins as well to talk more about LOOP/POOL and how artists are embracing an innovative mindset.