Alex Cassidy is a marketer from South West London who in 2021 founded RewardDays, an app that helps people change their relationships with bad habits by providing rewards for successful streaks off them.

Having quit alcohol three years ago, Alex realized his relationship with alcohol wasn't serving him well, and after England lost the Rugby World Cup in 2019, Alex decided he was done with drinking. But how did that go down with his rugby mates? Alex shares his experience navigating sobriety among work, family and, as a rugby player and the surprising online forum he lent on during his sober journey.

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