Today's wedding client is not interested in yesterday's celebrations - and today's wedding business owner should adapt accordingly.

But how do you change things up? What areas do you focus on? How do you know if it will work?

Well, there's not one simple answer for any or all businesses to these questions. It depends very much on a number of different factors, but they all start with knowing yourself and what you stand for and what you want. If you don't know these things you can’t take the first step, let alone reach success.

In this episode of Own Your Business, I bring on Elizabeth McKellar, the founder and principal planner for The Nouveau Romantics, to discuss what it's like to operate your business with a sense of integrity and authenticity.

Learn to think deeply about yourself and your business, so you can avoid the mistakes she made and capitalize on the wisdom she’s gained along the way.