In today’s business world, there is so much pressure for marketers to drive traffic to websites and landing pages right away and in the rush to do that, companies end up relying on costly, short-term solutions. Matthew Silverman is explaining why you should ditch the high cost, short-term ad spend and opt for well-built SEO strategies instead. You’ll learn about the right timeline to expect results from SEO, where to start with your content, and how to find the right edge content for your company to drive results.

 

Takeaways:

• When running ads on Facebook and Google, you are essentially just renting space from those platforms, and when you stop paying for those ads, you cease to be present on those platforms.
• SEO takes a lot of time and effort to work, but for those who stick it out, the returns are well worth it. Some businesses that are doing it well, may begin to see returns in 3 months, but for most, it will take closer to 6-12 months
• For most companies starting to leverage SEO, going after their core business is the best place to start. In relation to what you do, you need to have quality content for both the end consumer and SEO.
• Once you have base content pertaining to your company’s core business, then you can begin creating content for traffic that isn’t being competed for. In doing this, you can start to pursue bluer oceans and rank higher as opposed to being buried in the rankings of a red ocean.
• In Fintech, if you are not authoring your content, it will not show up well as the search engine algorithm will discount the value of your content because your credentials are being factored in.
• When writing content for your company to help your SEO, make sure to answer the questions of what you do, what is different between you and your competitors, why your company/product/service matters, and why a consumer should engage with it.
• You have to be able to explain your business and what you do to a degree that most people can comprehend. Most people are capable of understanding the basics of most industries and if you can’t explain it to them, you may have done a bad job of explaining it or it may be too complex.

 

Quote of the Show:

• “Everybody can say, walk a mile or jog a mile. Fewer people can do a 5k, even fewer a 10 K. A marathon, a full marathon, now you're really dwindling down the numbers of people that can really do it. So I think SEO is the same thing, the companies that really do it well, they're in it for the long haul and they get it.” - Matthew Silverman

 

Links

• LinkedIn: https://www.linkedin.com/in/matthewsilv/

 

Ways to Tune In

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/ZdFT3VnX238