Bookstores typically aren't seen as the most attractive businesses in the year 2021. Add in the pandemic, and that makes it even tougher. And if you're in Texas, dealing with multiple blackouts, then it gets even harder than that. Our guest on this episode did all of that. We speak with the author Ryan Holiday, the author of several books including The Daily Stoic and Ego Is the Enemy, as well as Conspiracy, a book about the takedown of Gawker. He talks about his new bookshop in Bastrop Texas, and all of the various difficulties he's faced over the last year in running the operation.

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