In 2016 former co-workers Pip Edwards and Claire Tregoning hatched a plan to address a hole in the active wear market. The result was P.E NATION; A street-meets-sportswear offering which has now expanded to include extremely technical active wear, nostalgic 90’s streetwear, performance snow gear, accessories, fashion denim and now, a basics range. Co-founder Pip Edwards started her fashion career in PR and Design for Ksubi, before landing her Senior Creative and Accessories Designer role at Sass & Bide (where she met Claire).  She's now made a mark, utilising her own name sake initials and retro-tomboy style, to launch P.E Nation with international stockists including Net-A-Porter, Selfridges and Lane Crawford She’s also secured invaluable endorsements from Kardashians and actor Margot Robbie.

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