Stacking Growth | The B2B Marketing Podcast

S2 E66 - 4 Major Pitfalls To Avoid When Doing a Revenue Performance Analysis


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It’s that time of year when 2023 planning is in full swing and part of planning for a successful start to the next year is doing a Revenue Performance Analysis. But first, what is an RPA?

Simply put, a Revenue Performance Analysis allows you to identify and amplify key sources of HIRO pipeline and revenue.

We’ve become experts at these analyses and have identified the top four mistakes teams make when executing them independently and that’s exactly what we’re going to go through today.


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