To kick off 2026, Brian welcomes back one of the show’s most popular guests: Charles Duhigg, author of The Power of Habit and Supercommunicators. Together, they unpack why January is such a powerful moment to change, why most New Year’s resolutions fail and how to create habits that last.  

Then two also discuss the importance of personal, high-touch communications and why, in an age of increasing AI, it’s more important than ever.  Charles breaks down the three main types of conversations — practical, emotional and social — and how to recognize each type and then pivot when needed.   

Brian also gets insights and tips on how to lean into his two chosen “words of the year” to create impactful results.   

YOU WILL LEARN: 

• How small steps and rewards can lead to habits that produce lasting habits.   
• Why personalized human communication is still important, even as AI advances in our world.  
• How to “super communicate” by matching practical, emotional and social conversations with the situation at hand.  

MENTIONED IN THIS EPISODE:  

• Buffini Coaching Live
• The Power of Habit by Charles Duhigg 
• Supercommunicators by Charles Duhigg 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“There's something about beginnings that give us additional motivation, that give us additional commitment, that give us oftentimes additional time and dedication.” — Charles Duhigg  

“When I set those little goals…that’s the science of small wins…that’s going to make  it easier and easier for those goals to become habits and to become automatic.” —  Charles Duhigg  

“Every habit has three components: a cue, a routine, and a reward.” — Charles Duhigg  

“Instead of setting a New Year’s resolution that’s a goal, set one that’s a plan.” — Charles Duhigg 

“You can not only change any habit you want—you can create any habit you want.” — Charles Duhigg 

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