Today Cassidy and Carl are joined by Dan Sanchez, Director of Inbound Marketing at Element451 to chat about audience growth, among other podcast and personal brand insight and advice!

He starts by tracing his journey through shifting industry, why he moved into Higher Education, and how to align experience with passion when making a move. He then dives into the importance of vertical systems in SaaS, the impact of vocabulary change from “Marketing” to “Audience Growth”, the biggest problem companies face when trying to grow their reach, and more!