Today’s episode was recorded live, featuring Dan Case, Creative Director at Refine Labs. Dan leads Cassidy and Carl through a Creative Teardown of Dashlane, looking at their design choices across branding, website, and paid social. 

He assesses their prioritization of programs and the differentiation between them that can cause confusion and conflict in message. With questions from Carl, Cassidy, and the audience, Dan explores reasons behind this rift between programs and how companies can achieve clarity.

They also discuss in depth the idea of rebranding: how and why might a company come to the conclusion of needing a rebrand, and how do you go about doing it in the most effective way. 

This walk through is an incredible opportunity to ask yourself the same questions and analyze your own materials for the same qualities.