Did you know that Ireland is very well-suited for growing apples, but despite that, we import over 95% of the apples we eat? Irish apples can sometimes be difficult to buy, but when you do find them, there’s a good chance they were grown by Con Traas. Con has 40,000 apple trees on ‘The Apple Farm’ in Co Tipperary and he sells the fruit directly from his on-site farm shop and also produces apple juice, cider, crisps, vinegar, jams and jellies. 

In this episode of Food Matters, Con joins Mick Kelly of GIY to share the story of taking over the farm from his parents and how he has scaled and diversified the business since. They also talk about the challenges of fruit production in Ireland, Con’s positive experience with major retailers, and the impending threats of climate change.