Sign up to save your podcasts
Or
Share S3E11 - Are PLG and ABM just new terms for Lead Gen? | Carl Ferreira - Director of Sales, Cassidy Shield - Chief Revenue Officer @ Refine Labs
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
S3E11 - Are PLG and ABM just new terms for Lead Gen? | Carl Ferreira - Director of Sales, Cassidy Shield - Chief Revenue Officer @ Refine Labs
In this episode of Stacking Growth, Carl spills his hot takes to Cassidy on Product-Led Growth and Account Based Marketing.
They expand on the idea that PLG, often billed as the future of enterprise software, is typically just a repackaged version of old school lead generation, diving into some common misconceptions surrounding Go-To-Market strategies of unicorn products that can make these arguments irrelevant.
Then, they dig into the confusion around ABM and how in most instances it’s just another way for marketing to execute lead gen. They also cover the idea that, instead of ABM being viewed as just good marketing fundamentals, it’s been separated from General Marketing strategies, the foundational confusion in treating it as a separate concept, and how the impact of technology has started to lead strategy instead of strategy leading technology.
View all episodes
By Refine Labs
4.8
2828 ratings
In this episode of Stacking Growth, Carl spills his hot takes to Cassidy on Product-Led Growth and Account Based Marketing.
They expand on the idea that PLG, often billed as the future of enterprise software, is typically just a repackaged version of old school lead generation, diving into some common misconceptions surrounding Go-To-Market strategies of unicorn products that can make these arguments irrelevant.
Then, they dig into the confusion around ABM and how in most instances it’s just another way for marketing to execute lead gen. They also cover the idea that, instead of ABM being viewed as just good marketing fundamentals, it’s been separated from General Marketing strategies, the foundational confusion in treating it as a separate concept, and how the impact of technology has started to lead strategy instead of strategy leading technology.
More shows like Stacking Growth | The B2B Marketing Podcast
View all
Marketplace
8,705 Listeners
Pivot
9,490 Listeners
Perpetual Traffic
759 Listeners
How I Built This with Guy Raz
30,265 Listeners
The Game with Alex Hormozi
4,418 Listeners
Think Fast Talk Smart: Communication Techniques
804 Listeners
The Prof G Pod with Scott Galloway
5,477 Listeners
30 Minutes to President's Club | No-Nonsense Sales
391 Listeners
GTM Live
201 Listeners
The Marketing Millennials
153 Listeners
Joe Lonsdale: American Optimist
161 Listeners
The Dave Gerhardt Show
44 Listeners
Marketing Against The Grain
354 Listeners
The Money Mondays
457 Listeners
Prof G Markets
1,325 Listeners