"I have seen God. He bats at No 4 for India in Tests". Rob Bonnet profiles Sachin Tendulkar, possibly the most worshipped cricketer in the world. He has broken records galore in Test and One-day international cricket. In India he's revered more than Bollywood stars and politicians. And his name and face are used to promote eveything from luxury cars to soft drinks. Yet off the field he is one of the most reclusive players. As the ICC Cricket World Cup 2011 gets underway in Bangladesh, India and Sri Lanka, Profile discovers how Tendulkar has become India's cricket God.

Producer: Emma Rippon