Episode 142: Society of American Florists just concluded their annual convention in Orlando last week. It was packed with great information... from an industry update from Kate Penn, CEO of the organization, to the announcement of marketer of the year, Jet Fresh Distributors, all of the AAF and PFCI inductees (including two of our own!) and jam-packed days of educational sessions.  Vonda, Lori and Ellie share their 3 top takeaways from the conference.

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