Most sales appointments don’t fall apart at price. They fall apart because the conversation never had a clear plan. In this episode, Sam Wakefield breaks down the very first step every new salesperson must master to lead confidently and avoid pressure.

1. Why clarity at the start of the appointment lowers resistance instantly
2. How to lead the conversation without sounding salesy or scripted
3. The exact language to create a shared plan with the homeowner
4. How co-creation changes the tone of the entire sales conversation
5. Why understanding the human always comes before the problem and the solution

📞 Work with Sam / Join the Close It Now Movement

🌐 Website: https://www.closeitnow.net

🚀 Coaching & Training: https://www.closeitnow.net/coaching

📺 YouTube Channel: https://www.youtube.com/@Closeitnowsales

📘 Book Recommendation:

Guerrilla Marketing Guide — Get your copy here and learn how to stand out in crowded markets. https://www.door2doorinstitute.com

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