Last week, I had the pleasure of hosting Armand Farrokh on the show. Armand is Director of Sales at Carta and leads a team of SDRs and Managers.
We talked about how Cold Calling is still working but it's more important than ever to do it right …because Cold-Calling has such a bad rep.
But that’s because the name suggests stone-cold, freezing, no prep, no personalization, generic, impersonal, cookie-cutter cr*p!
Does it have to be that way….of course not! You’re a professional Sales Leader. You’re leading a team of people who need to and are paid to reach out to people and get those people to see your people as people who care, who understand and want to help people like them.
There’s no way that is going to succeed if your people aren’t taking the time to personalise what they write in emails, how they connect on LinkedIn, how they open and conduct their voice calls or voice mail.
Today, I’m going to give you specific ways to help your sales team personalise their outreach.
Check out the episode now!