Hey friends, it’s Liz Wilcox here! This episode is seriously juicy for all you email nerds and business besties who love making money while keeping it real. Our guest, Ingrid (the creative genius behind Penguin Designing), drops wisdom on how her most lucrative sales email wasn’t actually a “salesy” sales email at all. (Spoiler: it’s not listed on her website, it’s super soft, and it raked in over $6K!) We chat about authenticity, subtle invites, and the magic of evergreen sequences that keep cash rolling in even when you’re on the couch, binging Netflix.

Episode Highlights

The Anti-Salesy Sales Email Ingrid reveals that her best-converting email was a soft, valuable share—a behind-the-scenes client audit story that showed exactly how a few small tweaks created a major ROI. No “act now!” urgency, no hype—just trust and receipts. Secret Offers for Subscribers Only That irresistible audit service? Not even on her website. It’s a list-exclusive offer—total VIP vibes for people who stick around and open her emails. Evergreen for the Win Ingrid’s email sits at #52 in her year-long evergreen sequence and STILL quietly racks up revenue. These kinds of “long-game” nurture emails build real relationship equity, bringing in clients who are truly aligned and ready to buy. Links & Resources Our Sponsor: ListGadget.com–  Turn your emails into growth machines. Embeddable polls, leaderboards, referrals, and more. $10 off the starter plan! Penguin Designing Freebie- Ingrid’s free step-by-step niching workbook to help you find your money-making genius spot (especially if you’re multi-passionate!). Steal These Sales Emails template pack-  Every email from the summit (including Ingrid’s!) turned into plug-and-play templates for your biz. $35, total steal.  Key Takeaway Your most profitable email might not look like a sales email. Sometimes pulling back the curtain, showing real results, and quietly inviting people into your world builds trust—and sales—better than any hard pitch or countdown timer ever could. Serve up real value, let your personality shine, and let your evergreen sequence do the heavy lifting while you do you! Catch you in your inbox!