Oh hey, email fam! This episode is POSITIVELY bursting with the good stuff for anyone who ever wondered if you could sell (and sell a lot) from your inbox even if your topic is a little, well... different. 🎁

Liz Wilcox brings on Sarah Mueller, the ultimate decluttering queen and founder of The Decluttering Club, to spill the tea (and drop some serious knowledge bombs) on how she made bank with a “just-for-you” free challenge offer. Spoiler: Email is Sarah’s secret sales weapon, and she walks us through the simple yet powerful campaign she used, not once, but TWICE for jaw-dropping results. Whether you want to steal some subject line magic, or just want proof that a love letter to your people approach can make your list a revenue machine, you’re gonna want to press play on this one!

Episode Highlights

The “Gift” That Keeps on Giving Sarah’s #1 revenue driver? An email with the subject line “I have a gift for you 🎁”—inviting subscribers to a free decluttering challenge with a sneaky-upgrade twist. This single email brought in freaking $16.5K the first time and $8.7K the second. (Yup, SAME email. Results that would make Marie Kondo do a happy dance.) Free Challenge, Big Upsell Energy Why do subscribers open their wallets after a free challenge? Sarah explains the strategy: run a free event packed with value (short daily vids, action steps, all the accountability), then offer lifetime access and bonuses as an upgrade. Add some FOMO (“these vids vanish soon!”), bundle in goodies, and remind, remind, remind. Boom, conversion central.

Follow-Up Until You Feel Weird—And Then Keep Going Sarah’s tough love: Most people (especially new marketers) stop too soon. She reminds her list a dozen+ times about the upgrade, knowing that people are distracted, busy, and NEED her solution. Persistence, deadlines, and true belief in your offer is what actually makes sales (not one-and-done campaigns). Links & Resources Our Sponsor: ListGadget.com – Turn every email into a growth machine (polls, leaderboards, referrals, and more, supercharge your email game!) Join Sarah Mueller’s magic decluttering zone with this fun challenge. Want Sarah’s winning email? Grab the Steal These Sales Emails template pack from Liz (all the summit emails, plug-and-play for your biz). Key Takeaway You don’t need a lengthy or complicated sales sequence to win at email. Sometimes a short n’ sweet love letter with radical clarity is all it takes. Build an experience (like a challenge), bundle serious value, and never stop reminding your audience how you can help. Follow-up is not only allowed, it’s REQUIRED if you want to get your solution into the hands of the people who need it. P.S. It doesn’t matter what your niche is (decluttering, poodles, potato chips...) believe in your offer, show up for your list, and empires can be built. 🥳 Ready to declutter your offers, emails, and (maybe even your closet)? Listen in, swipe those templates, and keep selling with love!