Ever felt like a buyer ghosted you after saying yes? It might not be about your price or product at all — it could be their own subconscious bias at work.

• The 4 most common cognitive biases that sabotage deals
• How confirmation bias and sunk cost fallacy show up in home services sales
• The role of contrast bias in pricing conversations
• Tools to help buyers reframe decisions without pressure
• How to align psychology with trust — and close more confidently

🔥 Want to master buyer psychology? Start coaching with Sam:

https://www.closeitnow.net/coaching

📖 Book of the Week: Thinking, Fast and Slow by Daniel Kahneman — a foundational resource on how the brain actually makes decisions.

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Website + Coaching: https://www.closeitnow.net

Sales isn’t about “overcoming” objections — it’s about understanding what’s underneath them. Train your awareness, read the resistance, and lead the buyer through the mental fog. Success lives in clarity.