Most people think sales success is about pressure, personality, or being naturally persuasive. But the truth? When the moment comes, you don’t rise to the occasion—you fall to the level of your training.

In this episode, Sam Wakefield and elite sales coach Doug Wyatt dig into what actually creates consistent results in sales: discipline, identity, and reps. This isn’t a hype conversation—it’s a real-world look at how top performers lead with calm, clarity, and confidence under pressure.

What You’ll Learn in This Episode:

• Why motivation fades but discipline sticks
• How top reps train their nervous systems, not just their scripts
• What emotional regulation has to do with higher close rates
• Why “one week ahead” thinking changes the sales game
• How to make your training stick, even when things get hard
• The difference between sounding confident and being confident

🎟️ Relentless: The Ultimate Sales Transformation – May 6–8, 2025 | Boston, MA

🔥 BOGO tickets extended through the event!

Buy one ticket, bring someone who needs to grow with you—for FREE.

Reserve your seat now: https://www.closeitnowbootcamp.com

💳 0% interest financing available: https://www.closeitnoweasypay.com

Connect with Doug: https://www.synergylearningsystems.net/

📲 Let’s Connect:

Website: https://www.closeitnow.net

Instagram: https://www.instagram.com/therealcloseitnow

LinkedIn: https://www.linkedin.com/in/closeitnow/

Facebook Group: https://www.facebook.com/groups/closeitnow

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💡 Final Thought:

"You don’t rise to the occasion. You fall to your level of training."

If you’re ready to stop winging it and start winning consistently—this is where it begins.