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Sales Today episodes
- DON'T Be Persistent!
This episode with Fred Copestake and Clare O'Shea highlights how to work smarter not harder, and the importance of research for lead qualification.
The Selling Through Partnering Skills podcast is sponsored by Remaster Media: https://www.remastermedia.com/8 min - Fred Copestake - My Why
Fred Copestake talks about why he does what he does, including:
- Addressing the 3 big challenges in sales today - What drives him in his work - Being proud about what we do as professional salespeople
"I believe we can make selling better, and the potential to do good and make a difference is huge." - Fred Copestake
13 min - Mike Willliams and Scott Scholfman - Sprint or a Marathon?This episode was great fun to record, as The Selling Podcast came to visit. Though we might have sounded like a trio of painters at one stage as colours were thrown around with much abandon, there is some great advice dispensed amid the rainbow antics. And then the motorbike came out before disagreement over birthday parties... Key insights include: -You lose trust not gain it -Be true to yourself -Stay in your lane Visit www.thesellingpodcast.com for more details; connect with Mike and Scott on LinkedIn; connect with your host, Fred Copestake, through linktr.ee/fredcopestake.48 min
- DON'T Cold Call!DON'T Cold Call! Clare O'Shea and Fred Copestake discuss the importance of prospecting, and the significance of research and planning - developing from 'cold', to warm, to hot.10 min
- 8 min
- James Muir - The Perfect Close
Have we gone all Eighties with this episode? The simple answer is 'no', as James shares a very modern and scientifically-backed way of working. Its elegance is in its simplicity.
James Muir, founder and CEO of Best Practice International, shares insights including:
Advancement or continuation?
Close it in THEIR timeframe
Develop yourself in the crucible
Connect with James on LinkedIn, and reach your host Fred Copestake through https://linktr.ee/fredcopestake.
The Selling Through Partnering Skills podcast is sponsored by Remaster Media: www.remastermedia.com.50 min - Danny Levy - People Not SpreadsheetsThis week's episode features Danny Levy - MD, APAC for Worldwide Business Research, a market leading B2B research, large scale summits and intimate networking company. He also hosts the Digital Transformation & Leadership podcast. Listen for more insight on: - Failure has stigma - Reverse mentoring works - Simplify changes Connect with Danny on LinkedIn, and with your host Fred Copestake at https://linktr.ee/fredcopestake.46 min
- Scot Mactaggart - A Person Like Me...With over 20 years of sales, marketing, management and consulting expertise, Scot MacTaggart was the perfect fit for the Selling Through Partnering Skills podcast. We discuss how partnering skills contribute to maximising potential in business, with notable points including: - ROI: 'Return on Ideas' - Let's learn from Millennial and Gen Z - Your customer should be skeptical Connect with Scot on LinkedIn, and contact your host, Fred Copestake, at https://linktr.ee/fredcopestake.52 min
- 25 min
- David Allison - Who Cares?David Allison is founder of Valugraphics. As a human behaviour expert he blends Neuroscience, Psychology and Sociology to predict and influence the behaviour of entire target audiences. He is a very generous guy who donates his work to global humanitarian organisations like the Environmental Defense Fund and the United Nations Foundation and shares some of the content of bestselling book 'We Are All The Same Age Now' in this podcast This is a must listen if you are serious about understanding how to qualify and target customers in a modern way (that works!), including: Demographics don't work Target any group of people anywhere on earth by what they care about Your customer won't have a choice in how they react Connect with David on LinkedIn, and with your host Fred Copestake at https://linktr.ee/fredcopestake.45 min
About Sales Today
From the publisher's feed
'What a time to be in sales'
People say this various times in many different ways – excited, exasperated, worried, pessimistic, optimistic, happy, sad, confused – the whole range of human emotions.
This is an exciting time to be in sales, if you are selling B2B complex solutions. It's a time when you can bring huge value to your customers; it's a time to thrive. But you need to know how, as it is a time unlike any before. The rules have changed and as a sales professional you can have a hand in redefining how the game is played.
Challenges salespeople face are:
· 'Busy Busy Busy' – being ineffective; it results in wasted opportunities, is tiring and stressful and means the focus is on the wrong activities to deliver results
· 'Olde Worlde' – being old-fashioned; when salespeople are self-centred rather than customer-focused, too technical in their approach or use bad techniques better suited to a bygone era of selling
· 'Muddled Mindset' – being misaligned; it can happen at organisation, management and individual level and the confusion leads to frustration and wasted effort.
By using a more collaborative approach salespeople can make a difference and sales can become a force for good and fight against the negative image it can often be associated with.
The Sales Today podcast explores how sales professionals can adapt and futureproof themselves by using the best practice shared by host Fred Copestake and the guests of the show.
What a time to be in sales!
Host Fred Copestake is Founder of Brindis, a sales training consultancy, and bestselling author of 'Selling Through Partnering Skills' and 'Hybrid Selling'.
Connect with Fred on LinkedIn, Facebook, Instagram and Twitter.
www.linktr.ee/fredcopestake
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