Every author of every book on negotiating is quick to point out that in business and life, everything is being negotiated. As humans, we are negotiating naturally at almost every point in our daily lives. Yet, despite this blinding flash of the obvious, despite the fact that salespeople are required to negotiate as part of the job, the brutal and undeniable truth is that most salespeople suck at negotiating.

On this episode of the Sales Gravy podcast, Jeb Blount, author of Inked: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal, discusses the reasons why salespeople get ripped up like cheap t-shirts by buyers in sales negotiations and what to do about it.