In this episode, we’re pulling back the curtain on all things marketing in the salon industry, from Google and Yelp to paid ads, community outreach, and everything in between. We’re breaking down what’s worked for us, what flopped, and what we’re testing this year to keep our books full and our brand top-of-mind. Whether you're a salon owner looking to attract more dream clients or just want to stop wasting money on marketing that doesn't convert, this one’s packed with real talk, lessons learned, and marketing goals we’re chasing in 2025.