Delivering on a social media strategy and a thoughtful marketing plan as part of the DNA of launching a business from the beginning, finding people who roll with punches matters, the art of winning with a small team, the impact of making yourself valuable, and persevering in spite of tough personal challenges…

Samantha Wasser, Restaurateur and Founder of by CHLOE, & Co-Founder of DEZ and The Sosta, joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success, along with a surprise and a brainstorm.

In this episode:

Getting into the food world

Spending a lot of free time in restarants with friends, inspiring to go into the business

Building by CHLOE for 3+ years

Studied sociology/psychology in college 

The 2009 job market was tough, Samantha worked for a year wthout pay to get her foot in the door

Samantha on how she only wanted to work with her father in restaurants if she could create her own brands

How she has created an “Instagram dream”, everything so thought-out in appearance and function

How Samantha was excited for vegan restaurants because of her impending wedding then she decided to create a vegan restaurant that was approachable and felt like you really belong

Instagram feed vs. stories

Using stories to connect with customers and engage users

Cookies and pastries are so instagrammable

CBD-infused by CHLOE sweets

Sourcing CBD oil

A kind of traveling pop-up plus a dozen locations

Managing so many business priorities

Finding the right partners

You figure it out, all encompassing, you will find the tme when something is meaningful for you

How the business recently took on outside funding for first time

Growing the team, identifying the right employees, building culture with experiences, being a fun boss

A typical day for Samantha

How Samantha doesn’t want to be a boss that is unavailable or at a distance

The importance of an open office environment

Focusing on best skills with the immediate team

Mistakes that have been made

Kombucha

Samantha’s fertility journey while running business, putting yourself first when it matters so much

The emotional impact of miscarriages and how it created a lack of openness, how that changed with IVF

Pilates and yoga a part of game-changing routine

Maternity leave for an entreprenista?

A brainstorm for a new restaurant idea