Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)

In this episode of Scaling Therapy Practice, host James Marland speaks with podcast marketing expert Andrew Chapman from Marasee FM. They explore the benefits of using podcasts to promote online courses and discuss strategies for effective podcasting. Andrew shares his journey from book publishing to podcasting and offers tips on podcast formats, marketing strategies, and the advantages of creating a limited series. Additionally, there's an announcement for an upcoming webinar on leveraging AI in course creation hosted by James Marland and Jay Allison. Key takeaways include understanding the role of podcasts as a marketing tool, the importance of having a clear strategy, and practical advice for getting started in podcasting.

00:00 A Life-Changing Moment
00:33 Welcome to Scaling Therapy Practice
01:02 Upcoming Webinar Announcement
02:10 Exploring Podcasting with Andrew Chapman
04:25 Andrew Chapman's Journey
13:52 Lessons from Book Publishing to Podcasting
21:44 Understanding Your Unique Value Proposition
22:05 Exploring Podcasting Strategies and Models
22:42 Direct-to-Listener Podcasting Challenges
24:32 Interview-Based Podcasting
25:11 Scripted and On-Site Podcast Formats
25:57 Round Table Discussions
27:11 Structuring Your Podcast Show
28:44 Tips for Course Creators Starting a Podcast
35:00 Marketing and Promoting Your Podcast
35:47 Conclusion and Final Thoughts

James Marland, a course creation coach, introduces a podcast episode focused on helping therapists scale their reach through online courses. The episode features Carla Titus, founder and CEO of Wealth and Worth Within, who shares actionable financial tips for 2025. Emphasizing the importance of regular financial check-ins and the management of business expenses, Carla provides strategies on planning and financial health for therapy practices. Additionally, there's a segment announcing an upcoming webinar by author and podcaster Jay Allison, who will discuss how to use AI to create human-centered course content.

00:00 Introduction to Scaling Therapy Practice

00:58 Financial Tips with Carla Titus

01:27 Upcoming Webinar with Jay Allison

02:47 Conversation with Carla Titus

03:05 Importance of Regular Financial Check-ins

05:05 Delegating Financial Tasks

14:10 Auditing Business Expenses

19:51 Planning for Financial Success in 2025

20:06 Setting Business Goals and Mapping Out the Future

20:28 Evaluating Insurance and Credentialing Costs

21:03 Growing Revenue and Offering New Services

21:37 Balancing Time and Financial Planning for Online Courses

25:35 Reviewing Year-End Goals and Business Performance

30:55 Getting Started with Financial Planning

34:13 Resources and Final Thoughts

Register for the AI Webinar with Jay Allyson

Resources:

In this episode of Scaling Therapy Practice, host James Marland introduces Brooke Borup from MyCloneSolutions to discuss strategies for scaling a therapy practice using HighLevel CRM. Brooke shares insights on the benefits of consolidating various tools into a single platform to save time, reduce costs, and improve efficiency. They explore how HighLevel CRM's comprehensive features, such as integrated marketing, scheduling, and communication tools, can help therapists focus on their strengths while automating routine tasks. Key reasons to listen include learning about the advantages of a unified CRM system, understanding how to streamline multiple tools into one platform, and hearing practical tips from an expert in business optimization. "The more interaction you can have, the higher likelihood somebody is going to purchase from you or refer you to somebody else," Brooke highlights the importance of effective communication in scaling your practice.

Show Highlights

00:00 Introduction to Scaling Therapy Practice

00:31 Importance of CRM for Therapists

00:58 Welcome Back and Guest Introduction

01:38 Brooke Borup's Journey and MyCloneSolutions

02:37 Challenges for Business Owners

05:13 Streamlining Business Operations

06:28 Introducing Go High Level

10:14 Features and Benefits of Go High Level

13:12 Comparing Go High Level with Other Platforms

22:03 Pricing and Packages

30:47 Brooke's Services and Contact Information

33:58 Conclusion and Final Thoughts

Resources

Always Be Prepared: Financial Tips for Small Business Success with Danielle Hayden

In this episode of 'Scaling Therapy Practice,' host James Marland is joined by Danielle Hayden, CPA, and co-founder of Kickstart Accounting. They discuss the critical importance of knowing your numbers as a business owner, practical tips for tax preparation, and overlooked deductions. Marland also shares a personal lesson about the necessity of having support systems in place. Danielle emphasizes, 'The minute you accept money from a customer, you become a business.' This episode is packed with valuable insights, including how to stay ready for taxes, maximizing deductions, and the benefits of having a catch-up financial review. Listen to gain confidence and peace of mind in handling your business finances.

00:00 The Responsibility of a Business Owner

01:10 Introduction and Personal Insights

03:25 Guest Introduction: Danielle Hayden

05:01 The Importance of Knowing Your Numbers

11:38 Staying Ready for Taxes

21:36 Taking Back Your Time: Outsourcing Bookkeeping

21:53 Understanding Scalable Pricing for Bookkeeping Services

22:18 Overcoming Barriers to Getting Help in Your Business

22:34 Misconceptions and Overlooked Tax Deductions

23:10 Maximizing Business Deductions: Real-Life Examples

25:23 Business vs. Personal Expenses: Practical Tips

26:50 Travel and Business Expenses: What You Need to Know

27:50 The Importance of Separate Business and Personal Accounts

28:15 Online Education and Skill Building: Deductible Expenses

28:38 Managing Deductions and Tax Liabilities

31:21 Overlooked Tax Write-Off Categories

32:28 Home Office Deductions and Accountable Plans

35:15 Maximizing Business Deductions: A Step-by-Step Guide

36:52 Creating Healthy, Sustainable, Profitable Businesses

37:48 Kickstart Accounting Inc.: Services and Mission

38:57 Final Thoughts and Encouragement

Links and Resources

Starting something new—whether it’s a side hustle, a course, or a whole new venture—can be daunting. You’re navigating the fog of uncertainty while trying to avoid mistakes. But what if mistakes were a part of the plan? My recent conversation with Brandon White, entrepreneur, investor, and seasoned business planner, was a masterclass in turning fear into strategy and ideas into actionable steps.

Here are the key takeaways for course creators and entrepreneurs looking to scale their mission-driven work.

Brandon shared a valuable insight: expect mistakes. They’re a natural part of any journey, especially when starting something new. The key is not to avoid them but to minimize their impact and recover quickly. Mistakes often offer the most important lessons.

"The truth is most people are much closer to success than they think, but they quit too soon because they scare themselves," Brandon reminded us.

For course creators, this means letting go of perfectionism. Launch that first draft of your online course. You’ll learn, adapt, and improve along the way.

Many of us dread the idea of writing a business plan. It feels overwhelming and unnecessary—until we realize it’s a lifeline. A good business plan clarifies your goals, identifies your audience, and ensures your efforts are sustainable.

Here’s a simplified framework Brandon recommends:

Even for an online course, this blueprint helps ensure your passion aligns with the practical steps needed to succeed.

One of the biggest mistakes is going too broad. Instead, get specific. Are you creating a course for therapists burned out from 60-hour weeks? Or for parents looking for mindful ways to manage family stress?

Brandon emphasized, "The better you define your audience, the easier it is to stand out from the competition and speak their language."

Knowing your audience deeply also makes marketing easier. You’re not just selling a course; you’re offering a tailored solution.

Financial planning isn’t just numbers—it’s a story of your business’s health and potential. As Brandon said, "If you don’t know where your money is coming from, everything dies."

For course creators, this means understanding your costs (platform fees, marketing expenses) and potential income (pricing models, course tiers). Break it down into manageable chunks. How many students do you need to cover your costs and make a profit? This clarity fuels confidence.

A business plan shouldn’t be a massive document gathering dust on a shelf. Keep it short, actionable, and update it regularly. Think of it as a living roadmap that evolves as you do.

"It’s not about writing a perfect plan," Brandon explained. "It’s about using it to guide your actions and adjust as you learn."

Whether you’re diversifying into online courses or starting your first side hustle, the tools Brandon shared offer clarity and courage. By embracing mistakes, crafting a business plan, and staying focused on your audience, you’re not just creating a course—you’re building a sustainable, mission-driven venture.

Now, it’s your turn. Start small, stay specific, and let your passion lead. And remember, the best way to predict your future is to create it.

In the 100th episode of the Scaling Therapy Practice Podcast, James Marland reflects on the journey so far, sharing both his accomplishments and mistakes. He discusses the importance of re-examining assumptions, inspired by Adam Grant's book 'Think Again', and highlights the alignment of his mission with helping therapists who are irrationally passionate about their dreams. Key takeaways include insights on the grind of podcasting, the evolution of his show's focus, and his pivot towards more authentic branding that supports therapists in making a meaningful difference. 'It's okay to admit when something isn't working, reflect, think again, pivot and grow,' says James. As he realigns his marketing to match his passion, James remains dedicated to helping therapists put their mission in motion.

00:00 Introduction to the Scaling Therapy Practice Podcast

00:26 Expanding Your Influence with Online Educational Products

01:20 Special 100th Episode: Lessons Learned and Future Directions

02:31 Reflecting on the Podcast Journey

03:54 The Evolution of the Podcast's Focus

06:39 Aligning Marketing with Passion

12:33 Future Plans and Encouragement

14:57 Conclusion and Call to Action

Your Turn
What do you think about this shift? Does this new direction resonate with you? I’d love to hear your thoughts—email me at [email protected].

Join The Cohort: https://courses.coursecreationstudio.com/goodfit

STP 99 | How to Stop Sabotaging Your Success: What Not to Do in 2025

Hi friends,

This episode gets a little personal. I’m sharing the habits I’m leaving behind in 2025 to create a more intentional, fulfilling year. These aren’t just resolutions—they’re practical shifts I’ve been working on to stop sabotaging my own success. If you’ve ever felt stuck or overwhelmed, I think you’ll find some inspiration here.

Here’s what I cover:

As I said in the episode: “I’m not going to use social media to cure boredom.” That small change has opened the door to more productive and impactful habits—and it can for you, too.

This episode is about more than just tips; it’s about getting honest with ourselves and creating space for the life we really want. I’d love for you to listen and think about what you’ll stop doing in 2025 to make room for growth. Let’s make this year the one where we stop holding ourselves back.

Listen now and join me in putting our mission in motion for 2025.

00:00 Introduction: Making Every Day Valuable

00:39 Three Things I'm Not Doing in 2025

01:10 Avoiding Social Media to Cure Boredom

05:25 Planning for Success Before Bed

10:05 Focusing on Gains, Not Deficits

17:32 Bonus: Not Taking Days for Granted

25:52 Conclusion and Call to Action

Contact James: https://courses.coursecreationstudio.com/contact

In this episode of the Scaling Therapy Practice Podcast, host James Marland welcomes special guest Nate Hendricks, owner of Navigator Bookkeeping. The conversation explores how Nate transitioned from teaching to starting his own bookkeeping business and eventually niching down to serve private practice owners in the mental health field. They discuss the importance of understanding and managing finances effectively to reduce stress and make informed business decisions. Nate shares practical advice on separating personal and business finances, dealing with IRS debt, and the benefits of understanding your financial story. The episode emphasizes the significance of finding your niche and how financial clarity can empower therapists and practice owners to grow and expand confidently.

Show Highlights

00:00 Introduction to Scaling Therapy Practice Podcast

00:25 Understanding Client Financial Concerns

00:51 Upcoming Online Content Cohort

01:12 Interview with Nate Hendricks

01:35 Nate's Journey from Teaching to Bookkeeping

03:17 Specializing in Private Practice

03:59 The Importance of Niching Down

04:39 Starting a Business: Challenges and Decisions

10:43 Finding Your Financial Story

14:50 Success Stories and Client Experiences

21:41 Resources and Contact Information

23:56 Conclusion and Final Thoughts

Harnessing Feng Shui for a Productive Workspace with Mark Ainley

Host James Marland welcomes Feng Shui consultant Mark Ainley, who discusses the profound impact of our physical environment on our mindset and productivity. Mark shares his journey into Feng Shui, emphasizing the importance of conscious relationship with our space. He offers practical tips for creating a more accommodating, less stressful office environment, such as decluttering and integrating personal, colorful items. Key highlights include Mark's insight into the importance of addressing minor annoyances: 'If you want to change the course of a river, you go as far upstream as you can and move one rock.' The episode also delves into the nuances of transitioning to teaching Feng Shui online and the benefits of creating interactive, immersive online learning experiences. Visit senseofspace.com for more resources.

00:00 Introduction and Opening Thoughts

00:35 Diversifying Income with Online Content

01:00 Welcome to the Show

01:13 Meet Mark Ainley: Feng Shui Expert

02:09 Mark's Journey into Feng Shui

04:10 Teaching Feng Shui: From In-Person to Online

06:35 Adapting to Online Teaching During COVID

07:54 Practical Feng Shui Tips for Your Workspace

10:01 The Importance of Environment in Productivity

12:34 Applying Feng Shui Principles

16:09 Creating a Supportive Work Environment

27:03 Mark's Resources and Offerings

35:29 Final Thoughts and Farewell

In this episode of Scaling Therapy Practice, host James Marland discusses overcoming perfectionism and the comparison trap with master-certified Kaizen Muse creativity coach Nancy Norbeck. Nancy shares her journey from tech support to coaching, offering insights into why people get stuck in perfectionism and providing actionable tips to combat it. She highlights the importance of recognizing inner critics and making 'bad art' to unlock creativity. The episode provides practical advice for mission-driven leaders looking to launch impactful online courses. Key takeaways include recognizing the prevalence of perfectionism, journaling critical thoughts, and embracing imperfection to foster personal growth. "We get stuck in the perfectionism trap because it's drilled into us from the time we're kids," Nancy explains, encouraging listeners to break free from these limiting beliefs.

Show Highlights:

Learn more about Nancy, her podcast, and her courses here: https://fycuriosity.com/

To Learn More about creating your online course and the January Cohort, Visit coursecreationstudio.com