On this episode of the Road to $1 Million podcast, Josh interviews Daniel, owner of Dynamic Detailing located in San Jose, CA. Dynamic Detailing focuses on vehicle protection services, like ceramic coating and paint protection film (PPF). With six full time employees, over 600 five star reviews, and 15 years of detailing experience, Daniel is true master in this industry. Daniel first started detailing in 2010, began ceramic coating in 2014, introduced PPF in 2018, and added window tinting in 2023. Now in 2024, Dynamic Detailing is installing PPF and ceramic coatings to 12-15 cars per week.

On the podcast, Daniel talks about how his six man team remains highly efficient working only four days a week, what it takes to be an all-star ceramic coating/PPF installer, effective branding/marketing strategies, and much more. Daniel recently moved his business into a new shop in 2023 that is absolutely stunning! Go check out his website and social media to see photos. Daniel also provides training classes with an emphasize on the business side of running a detail shop. Drop him an email to learn more ([email protected]).

Time Stamps:

(1:33) - Daniel's Journey

(13:15) - Yelp, Google, Marketing

(18:55) - Ideal Clientele for PPF/Ceramic Coatings

(23:20) - Sale Skills

(32:36) - PPF Costs

(39:29) - Ceramic Pro Coatings 

(48:26) - PPF Process and More on Costs

(53:48) - Ceramic Coating Process

(59:40) - Working 4 Days a Week

(1:05:19) - Focusing on Profits First

(1:07:27) - Can You Build a PPF/Coating Business Anywhere?

(1:14:58) - Growth

(1:23:57) - Some Closing Pieces of Advice

Dynamic Detailing:

Website - https://dynamicdetailing.com/

Instagram - https://www.instagram.com/dynamicdetailingsj

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing