Is starting your own podcast really the best way to leverage the medium for business growth? And if it is, how can you craft a podcast pitch that actually gets you booked as a guest?

In this episode, Bill and his guest discuss the power of podcasting for business growth. The discussion explores how authenticity and storytelling can help leaders build trust and credibility in the podcasting world.

Today’s guest is Jeremy Ryan Slate, the CEO of Command Your Brand, a company that helps clients gain visibility through podcasting and media appearances. He is also the host of a podcast with millions of  listens and the author of "Unremarkable to Extraordinary."

Key topics that Bill and Jeremy explore in this episode: 

- Jeremy explains how his background in history and PR influenced his understanding of storytelling and its impact on shaping public perception.

- Learn why being a guest on other podcasts can be more effective than starting your own podcast, and how to leverage these appearances for maximum impact.

- The shift towards authenticity on social media and the growing importance of video in podcasting.

- Jeremy shares how his mother's stroke was a pivotal moment that led him to reassess his career. 

- Tips on how to effectively pitch yourself as a podcast guest, avoid common mistakes, and engage audiences through relatable content.

Chapters in this episode: 

02:42 - Jeremy's Personal Wake-Up Call and Career Transition

12:03 - The Importance of Being a Podcast Guest

16:04 - Common Mistakes in Podcast Pitching

19:43 - The Significance of Video in Podcasting

26:32 - Case Study: Dr. Mike Haley's Aloe Product

28:32 - Affiliate Partnerships 

35:45 - Using Podcasts to Write a Book

38:46 - AI in Content Creation: Pros and Cons

41:15 - The Current Podcast Landscape

Thanks to Jeremy Ryan Slate for being on the show! 

Learn more about Command Your Brand: https://commandyourbrand.com/ 

Learn more about Jeremy: https://www.jeremyryanslate.com/ 

Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. 

Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop 

Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall

Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach 

Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. 

Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.

Subscribe via Spotify: https://spoti.fi/3PGhWPJ

Subscribe via Apple Podcasts: https://apple.co/3PKe00u

Bill on Facebook: https://www.facebook.com/billgall/ 

Bill on Twitter/X: https://twitter.com/billgall 

This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 

In this episode, Bill discusses the importance of capturing commitments made during meetings using the "who, what, when" method. We're all forgetful, so let's take action to keep things top of mind.

Bill emphasizes the need for a structured approach to ensure tasks are remembered and completed. By designating a reliable note-taker, teams can enhance accountability and productivity.

This simple practice can significantly improve meeting outcomes and help organizations scale effectively.

Keep scaling

What lessons can entrepreneurs learn from a Search and Rescue team? 

In this episode, Bill talks with Brian Beutler, CEO of Alianza, family man, and entrepreneur who lifts up others and serves his community. 

Key topics that Bill and Brian explore in this episode: 

- How our childhood memories shape our perceptions and preferences.

- Brian talks about his family, which includes six children, and his involvement in the Utah County Search and Rescue team and the diverse challenges they face.

- The high-stakes nature of search and rescue work and the fulfillment of helping people in their worst moments.

- Brian shares how his experiences in search and rescue have taught him humility, perspective, and how to be a better leader.

- The importance of patience, persistence, and the long-term view in business and life.

- The value of diversity in ideas, experiences, and perspectives in business and life.

- How psychological safety can help create a culture that allows for open dialog and diverse ideas.

- The role of grit, determination, and positivity in overcoming adversity.

Chapters in this episode: 

(2:49) Brian’s Love for the Outdoors 

(8:49) Balancing Work and Personal Life 

(11:10) Lessons from Search and Rescue 

(40:04) Diversity and Teamwork 

(44:32) Lessons from GetFon and Alianza 

(49:30) Leadership and Adversity 

Thanks to Brian Beutler for being on the show! 

Connect with Brian on LinkedIn: https://www.linkedin.com/in/brianbeutler/ 

Learn more about Alianza: https://www.alianza.com 

Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. 

Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop 

Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall

Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach 

Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. 

Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.

Subscribe via Spotify: https://spoti.fi/3PGhWPJ

Subscribe via Apple Podcasts: https://apple.co/3PKe00u

Bill on Facebook: https://www.facebook.com/billgall/ 

Bill on Twitter/X: https://twitter.com/billgall 

This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 

I cannot emphasize enough the importance of starting meetings with good news to foster a positive work environment!

Introduce the concept of "more cowbell," encouraging your team to celebrate wins, no matter how small.

By acknowledging achievements, even in challenging times, teams can shift their mindset and enhance morale. Simple celebrations can transform your workplace dynamics!

Keep scaling.

At various points in our lives, we’ve all misunderstood certain things about mental health—either our own or someone else’s. How can we—as business leaders—focus on growth while also being more proactive about mental health solutions so that we can live happier, healthier, less stressed lives? 

In this episode, Bill talks with an entrepreneur who is passionate about creating supportive communities and has extensive experience in building and scaling businesses globally. 

Today’s guest is Stephen Sokoler, Founder and CEO of Journey, a mental health solution for modern and high-performance organizations. 

Key topics that Bill and Stephen explore in this episode: 

- Steven discusses his upcoming book aimed at setting standards for HR in supporting employee mental health.

- The need for HR leaders to communicate the importance of mental health investments to CEOs and CFOs using common business language.

- Steven’s personal story of losing 85 pounds and the transformational impact of meditation on his life.

- The benefits of meditation for self-love, expressing love for others, and achieving clarity in personal and professional goals.

- The contrast between traditional Employee Assistance Programs (EAPs) that are reactive with Journey's proactive approach.

- Examples of how companies like Walgreens have successfully implemented Journey's proactive mental health programs.

- The importance of authentic leadership and the impact of showing vulnerability on employee trust and engagement.

Chapters in this episode: 

(2:23) Steven's Book on Mental Health 

(4:01) Challenges in Corporate Communication

(13:14) The Impact of Meditation on Personal and Professional Life 

(16:56) Journey's Approach to Mental Health 

(17:15) Proactive Mental Health in Corporate Settings 

(41:17) Walgreens' Mental Health Initiatives 

(45:15) The Role of Leadership in Mental Health 

Thanks to Stephen Sokoler for being on the show! 

Connect with Stephen on LinkedIn: https://www.linkedin.com/in/stephensokoler/ 

Learn more about Journey Meditation: https://journey.live/ 

Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. 

Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop 

Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall

Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach 

Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. 

Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.

Subscribe via Spotify: https://spoti.fi/3PGhWPJ

Subscribe via Apple Podcasts: https://apple.co/3PKe00u

Bill on Facebook: https://www.facebook.com/billgall/ 

Bill on Twitter/X: https://twitter.com/billgall 

This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 

In this episode, Bill explores the concept of great execution through the framework of the 4D weekly meeting.

Discover how to effectively structure your meetings with four key components: discovery, discussion, decision, and delegation.

Learn the importance of focusing on critical issues and how to allocate time efficiently for maximum impact. This approach can enhance teamwork and drive progress within your organization.

Keep scaling.

How can we demystify the practical applications of AI? 

Phil Pallen doesn’t pretend to be an AI expert. But he did research AI probably 100 times more than other “experts” out there. Oh, and he wrote a book about helping businesses kickstart their AI journey. 

In this episode, Phil shares his experiences using AI for personal branding and client work, all the while focusing on how AI can enhance efficiency and creativity. 

Phil Pallen is a brand strategist and, when it comes to demystifying AI, a helluva good teacher. 

Key topics that your host Bill Gallagher and his guest explore in this episode: 

- The importance of creating content that fulfills you personally, rather than solely for others.

- Phil discusses the concept of being "selfish" in content creation, which can make it more engaging and sustainable.

- Phil being fired from an internship due to media attention, and using that experience to launch his business.

- Bill’s skepticism about the overhyped claims of AI. 

- How AI can provide clear, step-by-step instructions, often outperforming Google search results.

- Positive experiences with ChatGPT compared with bad experiences with Claude. 

- Why AI tools shouldn’t be used as a replacement for human creativity.

- Using AI for summarizing survey data and creating brand promises. 

- Using AI for ideating and creating mood boards, storyboards, and visual concepts.

Thanks so much to Phil Pallen for being a guest on our show! 

Pre-order Phil’s book, “AI for Small Business: From Marketing and Sales to HR and Operations, How to Employ the Power of Artificial Intelligence for Small Business Success”: http://philp.al/ai-sm 

Visit Phil’s website: https://philpallen.co/ 

Watch Phil on YouTube: https://www.youtube.com/philpallen 

Connect with Phil on LinkedIn: https://www.linkedin.com/in/philpallen/ 

Chapters in this episode: 

2:21 Phil Pallen's YouTube Success 

4:04 The Evolution of Content Strategy 

5:49 Personal Branding 

9:22 Brand Affiliations 

19:24 AI Tools 

28:50 AI in Image Creation 

31:14 AI in Personal Branding 

Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. 

Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop 

Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall

Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach 

Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. 

Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.

Subscribe via Spotify: https://spoti.fi/3PGhWPJ

Subscribe via Apple Podcasts: https://apple.co/3PKe00u

Bill on Facebook: https://www.facebook.com/billgall/ 

Bill on Twitter/X: https://twitter.com/billgall 

This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 

Bill explains the essentials of effective quarterly planning. Discover the optimal timing, duration, and environment for your planning sessions to maximize productivity.

Learn the importance of reviewing past performance, addressing key issues, and setting clear goals for the next quarter.

Whether in-person or online, these strategies will help your team stay aligned, focused, and enhance your planning process!

Keep scaling.

As business owners and CEOs, why are we sometimes hesitant to increase our prices? 

In this episode, Bill talks with a pricing expert about pricing strategies for business growth.

Today’s guest is Casey Brown, a speaker, author, and founder of Boost Pricing, which helps companies generate more profit by empowering entrepreneurs and sellers to command the prices they deserve.

Key topics that Bill and Casey explore in this episode: 

- How the fear of taking risks hinders confident pricing decisions.

- Bill’s view that pricing at GE was accidental, not deliberate. 

- How buyers can lie about pricing, citing customer quotes and invoices as evidence.

- Understanding the customer's buying signal and addressing their concerns rather than solely focusing on price.

- An example where a restaurant increased prices by 10% on less popular items while leaving popular ones unchanged.

- Challenging the idea that charging more than a certain amount is somehow "breaking the rules." 

- How small price increases can have a significant impact on a company's bottom line. 

- How best-in-class companies focus on operational delivery, but often neglect to consider pricing power and its potential impact on profitability.

Chapters in this episode: 

(8:15) The psychology behind pricing strategies. 

(14:07) Pricing strategies in various industries. 

(18:01) Maintaining trust with clients. 

(21:37) Pricing strategies and addressing customer objections. 

(27:16) Raising prices on less sensitive items while keeping prices low on core products. 

(31:10) Pricing strategies and psychological factors that influence consumer decisions. 

(38:06) Pricing strategies that focus on value. 

Thanks to Casey Brown for being on the show! 

Connect with Casey on LinkedIn: https://www.linkedin.com/in/caseybrownboost/ 

Learn more about Boost Pricing: http://BoostPricing.com 

Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. 

Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop 

Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall

Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach 

Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. 

Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.

Subscribe via Spotify: https://spoti.fi/3PGhWPJ

Subscribe via Apple Podcasts: https://apple.co/3PKe00u

Bill on Facebook: https://www.facebook.com/billgall/ 

Bill on Twitter/X: https://twitter.com/billgall 

This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 

Bill explores the essentials of effective annual strategy and planning.

Discover the benefits of engaging an outside facilitator, the importance of an inspiring off-site location, and how to foster team connection through shared experiences.

Learn to reflect on your organization's vision and goals while ensuring inclusivity in the planning process.

Keep scaling.