What makes an in-person event truly unforgettable and value-packed for the attendees?

In this episode, Bill sits down with Eric Rozenberg to explore how the best companies use live meetings to create culture, drive alignment, and build momentum. Eric shares insights from producing events for Fortune 500 companies and global brands, and explains how thoughtful, strategic meetings aren’t a luxury, but a very important growth tool. If you're wondering whether to gather your team in person this year, this episode will help you make the call.

Eric Rozenberg is an international event strategist, author of Before It’s Too Late, and founder of Event Business Formula. With more than two decades of experience creating events across six continents, Eric teaches leaders how to design live experiences that actually move the needle.

Topics explored in this episode:

(06:00) The Real ROI of In-Person Events

• Why meetings and conferences aren’t just about the content.
• The power of shared physical space to build trust and alignment

(15:30) Avoiding the “Event as Expense” Mindset

• How to justify and structure meetings so they deliver real business value
• Time spent with the right people is where the true business magic happens

(25:00) From Tactical to Transformational

• What separates logistics-focused events from culture-shaping ones
• How to build events that fuel strategic clarity and team momentum

(32:00) Leading Through Live Experiences

• Why your leadership presence matters more in person
• Mindset over Mishaps: When there’s a will there’s a way
• When things go wrong, focus on creating memories 

(37:45) The 7 Steps to a Successful Event

• Map out the main objectives with the client 
• Then you craft the unique experience around these objectives

Thanks to Eric Rozenberg for being on the show!

Connect with Eric on LinkedIn:https://www.linkedin.com/in/ericrozenberg/

Learn more about his work:https://eventbusinessformula.com/

Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop 

Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall

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Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. 

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This episode was produced by Story On Media: https://www.storyon.co/