If you're bootstrapped and don’t have a nice wad of VC money to grow your business, how can you scale up faster?

In this episode, Bill Gallagher and his guest explore various scaling up strategies to create a sustainable company.

Pete Martin loves starting, scaling, and selling companies (6 so far), playing drums in a classic rock band, traveling, reading/learning, and most of all, helping business leaders improve the health of their companies and personal wealth through richer exits. According to his bio, his “go-to humor is sarcasm” and he was “voted class clown in high school for a reason.”

Key topics that Bill and Pete explore in this episode:

- Pete shares insights from his book, Scale Up Faster, and three years of studying successful scaling strategies.

- Frustration around the media’s attention on unicorn founders, who haven't created sustainable companies.

- Growing a company fast without a business plan or outside funding.

- How a chip on your shoulder can empower you to prove something to others.

- The lean leadership teams of successful companies.

- The importance of integrated marketing and how it can lead to growth.

- Why some companies prioritize a single growth lever and master a specific channel instead of spreading themselves thin over various channels.

- Prioritizing cultural alignment in a company’s hiring process.

- Thinking of culture as: How do you act when the CEO is not around?

- Created rituals, traditions, and symbols to reinforce your brand promises and values.

- Having a vivid vision statement or a short manifesto for your businesses.

- How Taylor Swift has mastered the art of community. (Yes, Taylor Swift.)

- Geoffrey Moore's book, Crossing the Chasm and how creating a community around a product or service can lead to customer loyalty and profitability.

Thanks to Pete Martin for being on the show!

Connect with Pete on LinkedIn: https://www.linkedin.com/in/petegmartin/

Learn more about Peter’s book, Scale Up Faster: https://scaleupfaster.com/

Follow Peter’s company, AskMyBoard, on LinkedIn: https://www.linkedin.com/company/askmyboard/

Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop

Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall/

Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach

Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.

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This episode was produced by Story On Media & Marketing: https://www.successwithstories.com