This interview with Abby Jiu is the second in my series of deep dives with wedding pros who sit at the top of their fields - and offer a fresh perspective on what it means to find success with the business.

I chose Abby because I wanted listeners to hear more about how she’s done two of the hardest things a wedding pro can do: 1) Thrive in the luxury market and 2) Scale her business. The fact that she’s done both at the same time makes her rise in the industry truly remarkable.

She doesn’t just offer one of the best portfolios in the luxury space.

Or an unparalleled client experience.

Or a team of associates who are nearly as talented as her.

She does all three - and more.

Today’s conversation ranges from lessons Abby learned selling pharmaceuticals early in her professional career to how she focused on designing a business around luxury mindsets.

You’ll hear not just how she implemented strategies, but also WHY they worked for her.

And you’ll walk away knowing it’s possible not to sacrifice client experience when you scale.

I hope you enjoy listening to this episode as much as I did recording it with Abby.