Have you ever realized the role that scarcity plays in your money decisions? Scarcity is all around us in our daily lives. Whether you’ve stood in line to buy the latest Xbox or scooped up all the toilet paper during the height of the pandemic, you’ve experienced a scarcity mindset. Our guest, Mindy Weinstein, Ph.D. author of the new book The Power of Scarcity and founder of the digital marketing firm Market MindShift will tell us just how big a role scarcity plays in our daily lives. In this eye-opening conversation, Mindy shares everything you need to know about scarcity and the role it plays in your money, how to recognize scarcity when it’s happening and do something about it, how advertisers use FOMO to play into your fears, and a super interesting story about why the diamond ring became the sign of love.

LINKS

The Power of Scarcity book

Meet Mindy

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