In this Halloween-themed episode, Sarah and Nate dive into the wildest (and weirdest) campaigns in advertising history (the ones that shouldn’t have worked… but somehow did.)

From the Tango Orange Man who literally slapped sales up 33%, to the Diamond Shreddies intern who made millions by tilting a cereal 45 degrees, to Pepsi’s 1992 Number Fever fiasco that sparked riots in the Philippines, this episode is a masterclass in how psychology, timing, and cultural context can make or break a campaign.

Expect laughter, disbelief, and plenty of “wait, that actually worked?” moments...plus two challenges for listeners at the end.

Because sometimes, genius isn’t about doing more — it’s about seeing differently.

👉 Learn more how to apply psychology to your ads: skool.com/tether-lab\

CoHost: Nate Lagos

Twitter: https://x.com/natelagosLinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

CoHost: Sarah Levinger

Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevingerLinkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg