School of Podcasting: Expert Tips for Launching and Growing Your Podcast

I was listening to an episode of the Media Roundtable where people who work in the advertising space answered if they listened to ads. I know I am not a fan of bad ads, but I wondered what my audience thought. If you're considering putting advertisements into your podcast, you want to hear what NOT to do. 

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Timeline

00:00:00 - Introduction / Opening 00:01:30 - Matt: The Author Inside You 00:03:26 - Scott: What Was That Like? 00:07:22 - Kim: The Pharmacist's Voice 00:11:32 - Clay: Fish Nerds 00:13:32 - York: Welcome to Earth Stories 00:16:51 - Zoe: Back Look Cinema 00:19:29 - Mark: History of North America  00:20:18 - Paul: Pass ACLS Tip of the Day  00:22:51 - Chris: Podtastic Audio  00:23:56 - Timothy: Create Art Podcast  00:30:49 - Join the School of Podcasting  00:31:50 - Daily Podcast Tips  00:32:08 - Media Roundtable Chimes In  00:33:27 - Sanborn: Best Coop Games  00:35:04 - Chris: Deal Casters  00:38:14 - Chris: Dads with Daughters  00:38:54 - Brian: Relaxed Male  00:40:44 - Skipping Ads Settings  00:42:20 - Dave: School of Podcasting 00:43:05 - What Did We Learn?  00:44:09 - Media Hosts With Dynamic Tools 00:45:14 - Programmatic Complaints 00:47:42 - Consider Your Source  00:49:38 - Question of the Month  00:50:38 - Live Appearances  00:51:39 - Next Episode 

Mentioned In This Episode

Episode 858 on Bad Advertising

Jordan Harbinger Show

Libsyn.com

Captivate.fm

Blubrry.com

Buzzsprout.com

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Question of the Month

Heather Osgood Show

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One of the benefits of podcasting is your get to talk to experts. For me, LinkedIn is my weakest social platform. I know I should do more, but I don't. Well, 2024 is right around the corner, and LinkedIn is on the radio, so I brought on Daniel Alfon (who has been on Linkedin since 2004, has written a book on LinkedIn, offers courses, coaching, etc, and generally knows this stuff when it comes to LinkedIn and he answers all my questions.

Check him out at www.danielalfon.com

Today I talk about some practices I've seen and heard about that may be designed to prey on the uninformed and/or be designed to serve the podcaster and not their audience. I also comment on a great article from Tom Webster, which ties in nicely with a documentary called "Worst to First" which shows how Z100 in New York City described their show in a way that positioned themselves as an authority.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. 

QUESTION OF THE MONTH

Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.

Leave Your Answer at  www.schoolofpodcasting.com/question

 Where Will I Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

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Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

 David Hooper's Build a Big Podcast

Making the Case Article by Tom Website of Sounds Profitable

David Hooper published an episode where he gives the "behind the scenes" view of his interview with Dolly Parton on his Build a Big Podcastt show. 

I've known Dave for years and respect his insights and snarkiness, and when I heard this episode, I felt compelled to tell everyone about it. That triggered me. Why exactly was I sharing this? Today I brought Dave on as I dissected his episode and got his comments. 

Check Out Dave's Books

As an Amazon Associate, I earn from qualifying purchases

Dave has a number of books on Amazon like 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience (Big Podcast) and Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show

What I Liked About This Episode

Dave would increase the pressure by talking about the stakes of the situation. There was also a lot of "I wonder what happens next," which is always great. 

At one point, he launched into a story that somewhat relieved the pressure and helped establish Dave's street credibility (he has interviewed a TON of people on his Music Business Radio show).

You will also hear Dave be vulnerable as he shares his thoughts on the interview with Dolly.  Ultimately, you can't wait to hear how the interview goes. Did it happen? Was it good? Did Dave cry? Did he blow it? You can hear the uninterrupted full version of the episode at https://podcast.bigpodcast.com/audio/9113/571115

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

QUESTION OF THE MONTH

Each month I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.

Leave Your Answer at  www.schoolofpodcasting.com/question

Mentioned In This Episode

Join the School of Podcasting Community

Big Podcast Website

David Hooper's Books On Amazon

Behind the Seams: My Life in Rhinestones

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

This is episode 904 of the School of Podcasting

We all know the feeling of hearing a brilliant thought or idea during a podcast, only to have it slip away just as quickly. Well, fear not! In this episode, our host shares their struggles with capturing and remembering information, as well as some incredible insights about how to overcome this challenge. I asked my audience and they shared their strategies which range from No Tech to Multi-level tech so you can find what works for you! Click Listen!

OK Boomer! It's Time To Start Your Podcast

Hey Boomers! Ready to share your wealth of wisdom with the world? The School of Podcasting is calling YOU to become the next podcasting sensation!

 Don't let the digital age pass you by—join our Boomer-friendly podcasting community. Whether you're into travel tales, grandparenting tips, or reminiscing about the good ol' days, there's an audience eager to hear YOUR story.

 No tech headaches here! Our step-by-step courses make podcasting a breeze. From vinyl to virtual, let's turn your experiences into captivating audio adventures.

Embrace the mic, Boomers! Enroll now at the School of Podcasting and let your voice echo through the digital era. Because your stories are timeless, and the world is ready to listen!

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Scott from What Was That Like sends an email to himself.

Mark from Practical Prepping uses Evernote and a Voice Recorder and reviews all the ideas weekly to get them organized.

Brandon from Dallas likes Joplin

iDrive (aff)

Joplin(video)

Notion(video)

Apple Notes (video)

Evernote (video)

Zettelkasten

Google Keep(video)

Matthew Perry Book: Friends, Lovers, and the Big Terrible Thing: A Memoir (aff)

Join the Newsletter For More Podcast Tips

Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

QUESTION OF THE MONTH

Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.

Leave Your Answer at  www.schoolofpodcasting.com/question

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee and give some of that value back. 

TIMELINE

00:00:38 - Opening 00:01:22 - Capturing Fleeting Ideas 00:01:51 - Scott From What Was That Like 00:04:16 - Brandon from Dallas 00:07:22 - Mark from The North America Podcast 00:08:19 - Mark From Practical Prepping 00:09:50 - Randy From Hot Springs Village Inside Out 00:10:45 - York From Welcome to Earth Stories 00:12:21 - Join The School of Podcasting 00:13:23 - BOOST 00:13:40 - Jim From Home Gadget Geeks 00:14:47 - Dave's Screenshot 00:16:38 - Dave Note-Taking App 00:18:14 - What Do You Need It To Do? 00:19:13 - NOT One Drive iDRIVE! 00:22:12 - Get To Know Your Tools 00:23:14 - Beware FOMO Fear of Missing Out 00:24:33 - SAAS Frustrations 00:26:28 - Question of the Month 00:27:27 - Live Appearances 00:27:59 - Why Is This Good Coming Back 00:28:20 - Everything is at the School of Podcasting 00:29:00 - Bloopers 00:29:13 - RIP Matthew Perry

While there are no rules for podcasting, there are best practices, and today I'm talking with Courtney Elmer, who helps people get into the top 100 of the Apple Charts. We also discuss how podcasting can give you back your voice and help you be heard. 

An entrepreneur can boost sales when their podcast is

On a regular schedule (it helps you be seen as reliable).

Makes points through personal stories (it helps them to know you, while not going on a complete tangent).

Good. Most people do not listen to shows that need help. Seeing you as reliable, personable, and helpful makes it easy to boost sales. 

Learn More From Courtney

Courtney Elmer is from the AntiFragile Entrepreneurship Podcast ( www.antifragileentrepreneurship.co ) where she extracts the invaluable wisdom from business leaders who have turned their biggest failures into fuel for exponential growth. 

She also conducts live workshops  antifragileentrepreneurship.co/workshop

and has a private podcast at  antifragileentrepreneurship.co/access

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll quickly create high-quality, engaging content. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Courtney's Workshop antifragileentrepreneurship.co/workshop

Dave's Blog on YouTube Music https://schoolofpodcasting.com/youtube-rss 

Boost The Show Using a New Podcast App www.newpodcastapps.com 

Join the Newsletter For More Podcast Tips

Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily

Follow the Show and Never Miss an Episode on:

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Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back. 

 This episode originates from https://www.schoolofpodcasting.com/902 

This episode required 5 hours and 25 minutes to research, record, and publish this episode. Do consider a one-time donation.

Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power from the simplicity of their presentation. Are there things you repeat in your show often? Maybe you should embrace your proverb and turn it into swag. Boiling your content down to a proverb that is easy to remember and easy to recite helps you provide marketing materials for your audience to help them promote your show.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

DAVEISMS

Where your WHY and your WHO overlap, you will find your WHAT to talk about.

If the goal is monetization, get ready to do your show for FREE for a few years.

Less than 10% of podcasters get enough downloads to get a BIG sponsor

Starring at your stats will not make your downloads grow; starring at your audience will.

Monthly stats are crap ( the stat that people use downloads per episode after 30 days)

Spend $100 on a microphone and 100 hours getting to know your audience.

Creating a podcast is easy. Creating a GOOD podcast is hard but fun.

Podcasting is a marathon, not a sprint. (again, it can take three years to build an audience )

Thinking a GIANT podcast launch will lead to an undeniable podcast success is like saying having a BIG wedding ensures marital bliss. In both cases, the real work is just beginning.

You must have someone NOT named Mom to listen to your show and give honest feedback. There is no sense in paying to promote a show if it is not resonating with the audience.

Downloads are great, but not as cool as consumption rate (seeing how far people listen can let you know how engaged your audience is)

Having an obvious name can make it easy to be found.

Choose the one you want to click more when you have multiple titles for an episode.

It is NOT the media host that grows the audience. It is the content

Treat directories like a child looking for Halloween candy. BE EVERYWHERE.

Make sure your content does one (or more) of the following: Laugh, cry, think. Grown, Educate, or Entertain. If not you're boring.

Listennotes stats (saying you're in the top X percent) are crap. See video

For those who have money, there is therapy. For the rest of us, there is podcasting.

If you want to grow your network, do an interview show. If you want to grow your influence, do a solo show. Even better do BOTH.

You don't benefit until your audience benefits.

While being consistent in schedule is very important (as you become part of your listener's routine) I'd rather have a "Late" show that was good than an "on time" episode that was Meh.

Record without fear and edit without mercy.

Podcasting is like sex in high school. Everybody says they are doing it. A few are doing it. Nobody is doing it right. Then, your podcast career is over quickly. Just like sex in high school.

Don't try to be the most downloaded show. Try to be te most talked about show. 

There is no such thing as too long, only too boring - Valerie Geller from the book Beyond Powerful Radio. (aff)

Podcast Networks don't make small shows big. They make big shows bigger - Eric Nuzum from the book Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling (aff)

Don't try to be the most downloaded podcast; strive to be the most talked-about podcast. - Darrel Evans. Paraphrased from The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

"Remember, customers don’t care about you; they care about themselves and their problems." - Joe Pullizi. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: How to Tell a Different Story, ... and Win More Customers by Marketing Less (p. 73). McGraw-Hill Education. Kindle Edition.

This episode is based on the book The Proverb Effect: Secrets to creating tiny phrases that change the world, making it easy for your audience to share your content without memorizing your episode.

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

 The Pharmacists Voice

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Additional Shows About Podcasting From Dave

In addition to this show, I have additional shows about podcasting:

Your Podcast Consultant: One tip per episode - 9 Minutes or Less

Podcast Rodeo Show: I Grab a Random Podcast and See How Long I Can Hang On

Ask the Podcast Coach: A live "call in" show every Saturday at 10:30 AM ET

Podcast Review Show: Myself and radio veteran Erik K Johnson go over your episode and website.

Episode 900 (as was 800, 700, etc) has me breaking format. In this episode, I share why all the not-so-great things that happened to you grow up help make you, YOU. Your uniqueness may be the EXACT thing that resonates with people who need to hear your content.

After coming back from the Spark Ignite Christian Podcast Conference (now Defunct), I was able to book Jesus as a guest. Not to talk about the benefits of believing in him but more about his marketing practice. He started with 12 followers, and 2000 years later people are still talking about him. He is the author of the Bible, and has a new series on Amazon called "The Chosen" (highly recommended). You can also listen to the audio drama on Audible (aff) featuring Samuel L Jackson as God.

Join the School of Podcasting

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting

Topics

00:00:23 - Episode 900 Special Format

00:00:24 - You Don't Know Who Listening

00:01:08 - What Shapes You Make You Special

00:05:31 - I Still Wonder if People Are Listening

00:06:18 - Have I Peaked?

00:06:57 - Top Podcaster Influencer

00:09:41 - Join the School of Podcasting

00:10:43 - Boost Reminder

00:10:55 - Weather

00:11:08 - Invisible Sky Buddy Alert: Jesus Interview

00:12:14 - When Did Jesus Get Into Content Marketing?

00:12:45 - Is Your Message Hard To Understand?

00:14:13 - The Rebrand 00:14:46 - 10 To 2 Simplification

00:16:24 - Did you start off with 12 Follows?

00:17:21 - The Jesus Marketing Strategy

00:18:47 - Speeding Up Growth

00:19:32 - How Did You Get Your Audience To Share?

00:20:34 - Get Your Audience Involved

00:22:19 - Get Your Core Values Set

00:22:51 - Fame Isn't Cool?

00:23:08 - Nepotism at Your Job

00:23:34 - Pricing Products

00:24:16 - What's The Deal With Bono?

00:24:52 - Anything Else From the Book?

00:25:10 - Last Question

00:25:30 - Take Aways From the Interview

00:26:20 - The Proverb Effect

00:27:28 - The Red Hat Guy

00:29:33 - Marketing is Never Ending

00:30:54 - Question of the Month

00:31:55 - Live Appearances

00:32:24 - Check out the Website

00:33:55 - A little Guitar to Play Us Out

Mentioned In This Episode:

The School of Podcasting

The Proverb Effect

Ask the Podcast Coach: Chat GPT For Podcasters

Bible

The Chosen

listen to the audio drama on Audible (aff) featuring Samuel L Jackson as God.

I first interviewed Brenden Mullen from Podpage back on episode 728. Today he's back as they have added Podpage Eilite a new plan that adds tools to help your podcast get found, notify guests, provide stats on links and more. 

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

 What is Podpage?

Podpage replaces tools like WordPress, Wix, Squarespace, or any other website tool. It is NOT a media host (it works with any podcast hosting company that provides a valid RSS feed). It integrates with email tools like Mailerlite Convertkit, Speakpipe, Google Analytics, and more. 

What is Podpage Elite?

Podpage Elite is for the podcaster looking for tools to help them be found with SEO, see their reviews along with:

• Advanced SEO analysis
• Reviews from 175+ countries
• Zapier connection
• Automated guest alert emails
• Episode deep linking
• Private feed support
• Pretty link click data
• Host downloadable files
• Listener episode email alerts (Early 2024)
• Automatic transcription (Early 2024)

Check out Podpage at www.trypodpage.com 

Learn Podpage at www.learnpodpage.com 

Mentioned In This Episode

Join the School of Podcasting Community

Try Podpage

Learn Podpage

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Spark Ignite Conference

Cancer and Comedy

No Agenda Show

Curry and the Keeper

Algos Explanation

Today we are diving into the strategy of "feed drops" in podcasting. Some special guests are joining us, including York Campbell, Randy Black, and Zoe Richardson.

In this episode, we'll explore the concept of feed drops, where a show drops an episode into the feed of another show to gain new listeners. Our guests will discuss their experiences with feed drops and share their perspectives on whether it's an effective strategy.

Join the School of Podcasting Community Risk-Free

Are you looking to start your podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

 Feed Drops: 

Feed drops can be a powerful strategy to gain new listeners and broaden your reach in the podcasting realm. By dropping an episode into the feed of another show, you not only introduce your content to a new audience but also establish connections with other podcasters. Just make sure the dropped episode aligns with the tone and subject matter of the host show to keep your listeners engaged.

Participants:

Randall Black from Work From The Weight

Zo Richardson from Backlook Cinema

York from Welcome to Earth Stories

Consider Your Source:

There are a number of different types of podcasters. Here are just a couple:

• Fun Seekers
• Serious Hobbyist
• The Side Hustle-ist

There are also many ways to monetize your show. The Value Four Value model is gaining steam, and everyone talks about podcast advertising. With the above types of podcasters they have different motivations and metrics. 

People who work in the advertising end of podcasting focus on making sure advertisers are happy. 

With this in mind, when you hear news, insights, and ideas about podcasting you might consider evaluating what persepctive they are coming from. There is no "wrong" perspective as there are many ways to plan, launch, grow, and monetize your show. 

For example one recent written by Steve Goldstein on the Three Eras of Podcasting

seemed to hint that podcasting started when advertising arrived. This makes sense coming from Steve who works in the advertising side of podcasting. 

Podcast Rewind

I appeared on The Flow by Ecam, talking about how to start a podcast. I shared a story about the gear I used when I first started podcasting.

QUESTION OF THE MONTH

Each month I ask you to chime in on the show so we all can learn together. Be sure to tell use about your show, and mention your website.

Leave Your Answer at  www.schoolofpodcasting.com/question

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.