School of Podcasting: Expert Tips for Launching and Growing Your Podcast

in today's episode, number 897, we'll dive into the crowdfunding world and discuss the best platforms to use. We'll discuss various crowdfunding platforms like Patreon, Glow, Supercast, Spotify and more, comparing their features and implementation.

But crowdfunding comes with its own set of challenges and concerns. We'll address these issues, including worries about not making enough money, the time and effort required for promotion, and potential restrictions on speech.

So, whether you're just starting out or looking to explore new opportunities for monetizing your podcast, this episode is packed with insights and strategies to help you make informed decisions. 

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

You can get a free PDF report that summarizes all of this information HERE.

Tables and a much deeper dive on the website at schoolofpodcasting.com/897

Check out Dave on Buy Me a Coffee

Dave's Stripe Donate Option

Mentioned In This Episode

Join the School of Podcasting Community

Keith Fong Because of My Podcast: Way to the Quality Warrior

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Glow.fm

Supercast (aff)

Supporting Cast

Buzzsprout (aff)

Captivate (aff)

Stripe

Paypal 

Storyworthy Book

Set Up Your Show to Value For Value Video Podcasting 2.0

Eric Bennet Interview From Supporting Cast on Podglamorate

Podcasting 2.0 Show

What works for one podcast may not work for another podcast because their audiences are different. Think of the two female singers, Adele and Pink. The are both authentic, talented singers. One tends to stand on stage, tell stories, and perform in a dress. The other does gymnastics that include floating around the entire outside stadium. Could you see Adele flying around a stadium? 

Instead, know your "WHY" and your "WHO" so you can figure out your WHAT and deliver it authentically in a way that doesn't bore your audience. 

Plus, we'll tackle the ever-elusive topic of measuring success. I'll reveal the strategies and tools I use to track traffic and engagement and the importance of creating engaging content that keeps listeners coming back for more.

Tools To Use To Help You Identify What Works With Your Podcast

Instead of just linking to your website, you can add UTM parameters (this isn't as geeky as it sounds). A UTM is Urchin Traffic Monitor (we really don't care). These parameters can be thought of as leaving a breadcrumb so that when you check Google Analytics you can see where the audience specially came from. I'm currently using Fathom Stats, which are not free but are easier to read and a bit more privacy-focused.

Add UTMs to a Link using the Google UTM Creator

• the Google Analytics Campaign URL Builder for generating URLs to websites
• the Google Play URL Builder for generating URLs to apps on the Google Play Store
• the iOS Campaign Tracking URL Builder for generating URLs to apps on the Apple App Store

There are parameters you can add that will be seen in your Google Analytics. I have been using Fathom stats as they are easier to understand (it's not free, but I prefer checking out my stats without the frustration of digging through Google Analytics). 

Why I Like Switchy

Switchy is a tool that is currently available for a lifetime deal on App Summo. Not only does this create easy-to-remember links like www.supportthisshow.com/q2u (which is my affiliate link for the Samson Q2U microphone), but it creates trackable QR codes, and the ability to set UTM parameters and save them as a template. 

When You Can See What Works, You Can QUit Doing Those Actions That Don't

For a while I was putting videos on twitch (primarily known for gaming) and I just didn't any reaction (so I quit wasting my time for now). 

I have videos and screenshots at www.schoolofpodcasting.com/896

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Live appearances?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

QUESTION OF THE MONTH

Each month I ask you to chime in on the show so we all can learn together. Be sure to tell use about your show, and mention your website.

Leave Your Answer at  www.schoolofpodcasting.com/question

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Bitly

Google Analytics

Switchy

Fathom Website Stats

Alex Sanfilippo has the heart of a servant and has made tools for podcasters that help them, and in some cases pay them, to be better podcasters. He is one of the co-founders of PodPros (makes of Podmatch, PodcastSop, Podlottery,Podscore) and he is the host of Podcasting Made Simple. Today, he shares 10 Factors of Podcasting Success.

With Podscore you take a survey, and answer a few questions, and it identifies areas which you are doing well, and those that need some work (and it's completely free). 

Alex interviewed 1600 podcasters and summarized the following:

1. Self Discipline 

2. Self Care

3. Displaying the Value to the Listener - Crystal Clear

4. Clear Strategy to Grow and Monetize Your Show

5. Consistent Plan In Every Episode

6. Keep Your Show Organized

7 Have a team to Delegate 8

8. Have Conversations with Your Audience 

9. Consant Improve Your Podcasting Craft

10. Have Accountability Partners and Community

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Capsho

Podmatch

Podscore.io

Live Well and Flourish

Cancer and Comedy

Connection Therapy

School of Podcasting

Podcasting Three-Legged Stool

Connect with Alex

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 This is show 895 which you can find at www.schoolofpodcasting.com/895

In this episode of the School of Podcasting, we dive deep into time-saving tips for podcasters. I discuss my own experiences and lessons learned, along with a lineup of fantastic guests.

We cover a wide range of strategies to improve productivity and efficiency in podcasting. From utilizing second screens and mastering keyboard shortcuts to automating tasks with templates and transcription tools, we explore ways to streamline the podcasting process.

Throughout the episode, we highlight individual stories and hacks from our guests, showcasing their unique approaches to saving time in podcasting. Overall, this episode is a treasure trove of practical advice for podcasters looking to make the most of their time and create high-quality content.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Scott from What Was That Like is speeding up editing using keyboard shortcuts and a Red Dragon M908 Gaming Mouse (aff)

Craig from Live Well and Flourish is speeding up editing by using iZotope plugins. I use Dialogue Enhance 2.

Jill from Fit Stong Women Over 50 eliminates editing by doing more research for your interviews.

Branden uses the sound pads on the Zoom Podtrak P4 to help identify edit marks (he assigned tones from Audacity to the pads)

Karin from Just Grow Something uses templates where she adds all of the files she uses for her show and saves it as a template. Then opens the template and chooses "Save As," and gives it a new name (so the blank version of the episode stays blank).

Kim from the Pharmacists Voice also uses Templates for her audio, her images (using Canva), and anything else.

Jim from Home Gadget Geeks ensures any online tools (like auphonic) he uses take advantage of any integrations. Tools like Active Pieces and Zapier can tie two products together.

Mark Vinet from the History of North America and Historical Jesus batch records.

Steve Steward from the Podcast Editors Academy and his own Editing Service uses two monitors, which speed things up and make things less stressful.

Use the playback speed option in Audacity. It will make people sound like chipmunks, but every little bit helps.

Use Text Expander to create templates or anything you type over and over (Libsyn.com has a snippets feature as does Captivate, which has episode defaults (templates).

Podpage is a set-it-and-forget-it website tool. You create an episode, and it just appears on your website. You can learn Podpage for Free. Podpage also has an episode signature at the bottom of every episode on your site.

A Transcription service like Otter or any AI Transcription tools can be used for editing.

I use Evernote to organize my thoughts to avoid wasting time looking for things. A cheap alternative to Notedex.

Use a calendar scheduling tool like Acuity Scheduling, Tidycal (although it's having an issue), or Calendly. Using these tools takes the stress out of scheduling guests.

I Use Brandy to manage my Press kit.

Use your audience, who often have time, treasure, and talent, to help you with your show.

Pin a folder to the left navigation in Windows Explorer and the Finder on a Mac so you don't have to dig down to get to the folder.

Pay someone to do your editing.

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Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at 

www.podcastingobservations.com 

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

QUESTION OF THE MONTH

Each month I ask you a question. This gives you a chance to promote your show and participate in the community. Leave Your Answer at  www.schoolofpodcasting.com/question

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back. 

Are you running out of hard drive space due to the large files associated with your podcast, especially if you're playing with video?

Worry not, because in this week's episode of The School of Podcasting, Dave Jackson provides a solution to this common problem. Dave discusses the benefits of using cloud storage services like Backblaze B2 Cloud Storage to free up space on your computer.

He shares his personal experience with Backblaze, emphasizing its reliability and the peace of mind it offers when it comes to backing up your files.

Whether you want to save your podcast episodes, old YouTube videos, or any other large files, Backblaze B2 could perfectly fit you. Even better, the first 10GB of storage is free! And the pricing is incredibly affordable, with Backblaze charging only half a cent per gigabyte. So, you can upload many files without worrying about exceeding your budget.

See supportthisshow.com/backblaze

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

It's Not As Hard As You Think

I just returned from speaking at the 40th high school reunion, where they asked me to speak. Speaking always makes me nervous, but due to this talk NOT being about podcasting, I was REALLY Nervous. 

I followed my own advice and figured out who I was talking to, and what the goal of the talk was (point out that we survived), and then I found people to give me honest feedback before I had to deliver it. It worked. I got a fair amount of compliments. 

The stress and hand shaking worry was not needed. I had done my homework. So I'm here to tell you from the other side, that the worry is more than likely not necessary (I know, easier said than done). 

Spotify Video Experiment So Far 

while I received hundreds of downloads of the audio of the ASk the Podcast show, and a decent amount of video views on YouTube. I have not received a single play on Spotify. Granted I have not promoted it (I promote my Youtube Channel) . I wanted to see what kind of organic traffic Spotify would bring. So far I haven't received any. I do have a niche show, but I wanted you to know. 

Mentioned In This Episode

Join the School of Podcasting Community

Backblaze Backup 

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

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Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month 

Jeff Sieh, a man wearing many hats, found himself in the heart of the digital world, not by chance but by curiosity and sheer determination. His journey wasn't a straight line. Jeff kept evolving from dabbling in corporate video production and website building to exploring social media. During one of these explorations, he stumbled upon Pinterest on a podcast. Hearing about the surge of traffic it brought to a blog stirred his interest. His first foray into Pinterest was a blog post, Manly Pinterest Tips #1, that resonated among the masses. That's when he realized the potential of Pinterest, not just as another social platform but as a visual search engine.

BUT I DIDN'T BRING JEFF ON TO JUST TALK ABOUT PINTEREST

Jeff has been shooting video for decades and does all of his shows LIVE. If you think about it, you can take this content and repurpose it in ANY format you want, but how do you do that without losing your mind? Jeff shares that today.

Check Out Jeff Sieh

jeffsieh.com

socialmedianewslive.com

manlypinteresttips.com/

Topics Include

• Using Pinterest as a Visual Search Engine
• Best Practices and Myths of Pinterest
• Creating Eye-Catching Pins
• How Jeff Landed Big Guests
• How Jeff Landed a Big Sponsor
• The Benefits of Building Relationships
• Repurposing Content for Maximum Value
• Why He Uses Descript
• The Difference Between Streamyard and Ecamm Live
• The Big Attraction of Going Live
• Growing Your Audience Through Consistency

Mentioned In This Episode

Jeff Sieh's Website

Manly Pinterest Tips

Social Media News Live

Ecamm Live Software

Streamyard Live Streaming Tool

Repurpose.io

Social Warfare Sharing Plugin

Profit From Your Podcast: Proven Strategies to Turn Your Listeners Into Livelihood

Join the School of Podcasting!

Canva

The YouTube Formula Book (aff)

Dave's Appearance on Jeff's Show

Descript

Streamyard and Ecamm

Tailwind Pinterest Scheduling Tool

The School of Podcasting

This is episode 892 and originates at schoolofpodcasting.com/892

This show is part of the Power of Podcasting Network changing the World One Download at a Time.

As an Amazon Associate, I earn from qualifying purchases. Other links may result in me earning a small commission

Mentioned in this episode:

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Today I'm introducing you to a show with my smallest audience, but also my most vocal. If I go too long without an episode they let me know. This podcast is my audio diary. So yes:

• I'm not trying to make money
• I don't care about downloads
• I'm just talking about me
• I try to make it entertaining.

It is the cheapest therapy I've ever paid for. In today's episode you will hear my talk about a car accident I was in this week. It was a bad day.... or was it?

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One of the things podcasters say is “find your voice” without knowing that it’s Jargon. After all, is my voice lost? What does that mean? Today we will look at finding your voice, and I will tell you what the difference is to the listener. Because the interesting thing is your voice isn’t lost. It’s just got a lot of clutter on top of it.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

 What Does Finding Your Voice Mean?

You start your podcast (congrats!), and you feel uncomfortable. You feel out of place, and people say, "You need to find your voice." That is a really vague instruction. 

Steps to Finding Your Voice

I mention this in almost every episode. It starts with specifically knowing your WHY and Your WHO. 

The more information you have on each, the clearer the target. It is the blurryness and fuzziness vision of your show that leads to insecurity. 

Who Are You and Who Aren't You? 

What do you believe in? What are your values? By defining what you will and will NOT talk about help clear the path for your content.

The Netflix show House of Cards had a scene where the main character kills a dog in the first scene. This was on purpose, as they knew this would upset people. They thought, "Well, we might as well draw a line in the sand and offend people upfront. If they couldn't take the first episode, they would NEVER tolerate what else was coming in the remainder episodes. 

Get Comfortable Through Practice

Think back to all the firsts in your life. The first step, first tricycle, bicycle, first kiss are things we weren’t good at when we started. So do it again, and again with the goal of improving with each version of your episodes getting better.

Acknowledge That This Will be Uncomfortable

When you feel yourself wanting to pull away or come back to it later, push through. If you’ve ever been through counseling of any sort (single, couples, etc) it is uncomfortable. However, you come out better on the other side. I dread getting on a treadmill but never regret getting off. So when you feel that uncomfortable feeling come upon you (and it will) embrace it. You're learning. You are growing. You are improving. 

Not Everyone Will Like You, and That is OK

Life is not a popularity contest. That is one that is easy to say, but not always easy to live. As with everything, the more you practice it, the better you will get at it. So when you get your first one star review realize that the listener was not your target audience.

Follow Your Gut

There is only one of you. You are 100% unique so embrace that. Every night there are multiple stations covering the same topics. There are different strokes for different folks. Being you is very easy for you. When you try to be something you're not, it's very hard to pull off and often robs you of your passion.

Double Check the Facts In Your Head Saying Negative Things

Brenda was trying to prove herself to an invisible audience. She had assumed they wanted her to skim over a broad topic. When she got her episode in front of ACTUAL people she found they would rather go deep into a narrow topic. 

In The End Be Yourself

In the end you've had an entire lifetime being you. Relax and embrace your uniqueness. Bob Dylan, Tom Petty, Stevie Nicks, and Rod Stewart have unique voices. You either love them or hate them. Their uniqueness has enabled them to have careers spanning multiple decades.

QUESTION OF THE MONTH

Each month I ask the audience a question. This is your chance to get involved with the show. The question is inserted dynamically (so you need to go to the link below to answer). Provide your answer, and tell us about your show and provide your website. (free exposure!)

Leave Your Answer at  www.schoolofpodcasting.com/question

Where Will I Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Join the Newsletter For More Podcast Tips

Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at 

www.podcastingobservations.com 

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Go to schoolofpodcasting.com/affiliates

and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today

Mentioned In This Episode

The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue (aff)

Building a Better Dave "The List" Episode

Overcoming Impostor Syndrome

Follow the Show and Never Miss an Episode on:

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Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back. 

 This show original at www.schoolofpodcasting.com/891

Are you audio or video first? If you want to ride the "Record the video, strip out the audio, cut the video into shorts, transcribe the audio, and become a millionaire" train, there are some things to remember.

I saw someone today that I had not seen in at least 31 years and probably more. The last time I saw him he was a little boy who acted like a little boy. He didn't pay attention; he was hyperactive and always running around and made the job of his Sunday School teacher so hard that she went home and cried. That woman was my Mom. I was probably 11 when I later pinned this you boy who was probably 8, against the wall and said, "If you make my Mom cry again, I'll kill you." Let's call him Roy.

Well, Roy walked into my church today, and he's probably 6' 4" and toward over me. After service, he laughed and recounted the pinning on the wall story, and he said he had taken some wrong turns in life, but all those lessons my Mom had taught him got him to turn around and get on the right path. Those lessons were probably close to 50 years ago. My Mom has been gone 34 years, and today part of her legacy walked in and shook my hand. He wanted to let me know just how special my Mom was (something I was well aware of). So when you put your words out into a podcast, you don't know who or how your words will affect people. If you have a message that needs to be heard, it's not helping people sitting on your hard drive. Get it out into the world. Start building your legacy. I can help.

With both the writers and actors on strike, new content will not be coming to our screens. We have no idea how long this will go on.

In a graph on the Podcast Business Journal's site, James Cridland has some interesting podcasting stats, and you can see that on April 12, 2023, there were 383,996 active podcasts. Fast forward to July and that number is down by 13.4% to 335,930. Meanwhile, every survey that comes out says podcast listenership is going up. A recent study on Australia has monthly listeners going up by 7% and weekly listening went up 24% (26 to 33 million).

So if listening is going up, and content creation is going down, that means (in theory) that those who start or continue to make content have a better chance of being found due to the lack of competition while the audience continues to go. I can help.

Also, if you do a podcast and would love to have an actor on your show, they may have some available time on their hands.

If you want your audience to get frustrated, talk about something on your show, and then don't put a link to it. I recently did this on my Ask the Podcast Coach, and luckily the person who was nice enough to contact me was very nice, but it can make it appear that you don't care about the user. Some things are perceived as basic and expected. A few episodes ago, I talked about a video service that I eventually canceled and got a refund. Why, there was something I thought was basic and should be included, and they wanted me to edit some code.

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

 Power Dewise Lav Microphone

Samson Q2U

I listened to a show this morning, and the host said, "I'm talking about three products today, and for you to get the most out of this, you should hop on over to the YouTube version. It will be much more beneficial for you over there. He then went on to say phrases like, "You'll be here on the left" and "Just click on search" right here. At this point, even with the disclaimer I felt like this guy was going to waste my time (and for the most part, he did).

So when I went to click on the link to his YouTube channel, you guessed it - no link in the show notes.

So you might want to refer to your episode as "the show" instead of podcast or video. Keep it generic. I occasionally share my screen on a live stream I do every Saturday. When I do, I try to make a concerted effort to

A Cool Strategy from Udemy

I appeared on the Podcast Accelerator with Mark Asquith where we talk about the last two decades of podcasting and what I'm worried about for the future.

Trying to Move Forward?

Behavioral scientists in Great Britain did another study of a couple 100 people who wanted to start exercising they divided the people into three groups.  The first group committed to exercising.  The second group committed to exercising and reading lots of material on the benefits of exercising.  The third group committed to exercising and chose the day, time, and place when they would do it.  Only 36% of the people in those first two groups kept their commitment.  But 91% of the people in the third group kept their commitment.

Put it on your calendar! (from the book The Power to Change)

As an Amazon Associate, I earn from qualifying purchases

Today I share another one of my shows. It's called You Podcast Consultant. While the School of Podcasting is typically around 40 minutes, Your Podcast Consultant is always 9 minutes or less. It's a nice bit size chunk of podcasting advice based on the common questions I see in the podcasting space.

There are 143 episodes available at podcastconsultant.com 

You can follow the show on 

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P.S. This is episode 12, so there are now 4+ Million podcasts (I mention 600K in this episode).

This show is part of the Power of Podcasting Network