School of Podcasting: Expert Tips for Launching and Growing Your Podcast

One of the reasons your show may not be growing is you are wasting your time down podcasting rabbit holes. I went down one recently and I thought I would share the insights that I picked up along the way to help you spot a potential rabbit hole, and how to avoid them so you can get back to making great content that you can confidently promote.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Feedback on this Episode: CLICK HERE

 The Squeeze vs. the Juice: Weighing the Worth of Podcasting Endeavors

1. If it seems too good to be true, it most often is.
2. Do you need the features that have caught your eye? Will you USE them?
3. Be sure you've taken the time to know the equipment and resources you have.
4. Watch out for people who promote products they haven't purchased.
5. Recognize when you've made a bad purchase and ask for the refund.
6. Look at the About page and see who (not what) you're working with (do they have a podcast?)

Mentioned In This Episode

Join the School of Podcasting Community

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Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

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Question of the Month

This is episode 889 of the School of Podcasting

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and give some of that value back. 

Podcasting turned 20 years old this month, and after hearing James Cridland interview the very first person to produce a podcast (Christopher Lydon) it got me thinking about the early "Middle Finger to the Radio Industry" start of podcasting (and sadly, we seem to repeat history). 

There is a study of 1200 podcasters who shared their why and how they podcast, and I share some additional insights. Some of them are not popular, but they are true (from my desk). 

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save 20%

Daily Podcast Tips Newsletter

Want more tips on planning, launching, growing and monetizing your show with cool podcasting resources? 

Check out www.schoolofpodcasting.com/daily

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Bandrew Says Podcast

The Podcast on Podcasting

Full show notes at www.schoolofpodcasting.com/888

I do a number of shows and over the next few weeks, I'm going to be previewing different podcast related shows I do. 

Today is the show Ask the Podcast Coach, which I do with Jim Collison from Home Gadget Geeks, and Gallop Podcasts. We answer questions LIVE every Saturday at 10:30 AM EST at 

www.askthepodcastcoach.com/live

You can jump into the video at www.askthepodcastcoach.com/question 

You can also leave a question by clicking on the microphone in the bottom right-hand corner at www.askthepodcastcoach.com 

Mentioned: Episode 700: Fifty-Four Podcast Questions in Twenty Six Minutes 

See you Monday!

Dave

Today I'm talking about how I made 35% more than a host read ad. The POWER of feedback, and I'm playing with a new microphone that really lets me dial in a great sound. 

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save 20%

Thanks for listening to episode 887 of the School of Podcasting. Your feedback is always appreciated.

The Knee Jerk Reaction to Podcast Ads May Be Missing Other Opportunities

I've heard the average host-read ad in a podcast pays about $25 per 1000 downloads. Less than 10% have the needed 10,000 downloads per episode to get a "big sponsor." In some cases, they may have enough for ads that pay anywhere from $3.85 - $7 CPM (boo!). 

On Ask the Podcast Coach, I mentioned Switchy ( A link tracker and more) from App Summo (where it's a one-time payment for life). I earned $17.20. Obviously, I'm not going to retire on that, but the show doesn't have a huge audience. When I calculated the CPM, it was $34. So, if you're getting $5 CPM with your programmatic ads, you might want to mix in an affiliate that truly fits your audience. (and buy my book Profit From Your Podcast: Proven Strategies That Turn Listeners into a Livelihood ) 

For People Looking to Guest On Podcasts (and not start a show), the new Rode PodMic USB is a great choice.

The mic is both USB and XLR, so if you later want to plug it into an interface like a Rodecaster Duo, you can. 

It comes with a sturdy pop filter (the original PodMic was east to "pop." Its all-back design is cool. 

You can use software that has Aphex processing and tweak the sound of your microphone and then SAVE THAT SOUND into the microphone. So when you plug it in via USB, you're sound is right where you left it. 

It works with Rode's Capture app, so if you want to record directly to your phone, you can. (I had to use a USB C to Lightning Cable). Likewise, if your computer doesn't have a USB C input, you'll need a USB to USB C Connector. 

The bottom line is for around $200 you end up with a single-channel roadcaster. 

The Negatives

While this microphone is obviously meant to be on a stand, when I had it on a boom arm it was very sensitive to any kind of tapping on the desk, etc. So, don't touch the mic or anything when recording. 

At $200, it is more than double something like a Samson Q2u or ATR2100X, but those don't have the Aphex processing. 

 Don't Fear the Feedback

I recently created a video sales for the School of Podcasting. I went to my newsletter and asked them to "Talk about it like I wasn't in the room." As I started implementing the suggestions, more came in (so looking back, you might want to wait or give a deadline) as I ended up making seven different versions before I loaded on the final (for now) version. 

It all was great feedback, and I see people time and time again release their first episode without getting any feedback. What is the point of releasing something that is not going to impact the audience the way you want them to?

Join the Newsletter For More Podcast Tips

Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at 

www.podcastingobservations.com 

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Podcast Rodeo Show

Ask the Podcast Coach

Rode PodMic USB

Rode Wireless Go II

Big Podcast with David Hooper

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Follow the Show and Never Miss an Episode on:

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Check out New Podcast Apps for apps to stream Bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back. 

In this podcast episode, Dave Jackson, host of the School of Podcasting, interviews John Ainsworth, CEO and founder of DataDrivenMarketing.co and host of The Art of Selling Online Courses. They discuss various topics related to podcasting, online courses, and marketing. John emphasizes the importance of getting feedback from your audience and shifting your mindset from selling to helping. They also talk about the discontinuation of the Stitcher app and suggest alternative podcast apps. Additionally, Dave shares information about cleared music streaming and its potential impact on the music industry. Overall, the episode provides valuable insights and recommendations for podcasters and online course creators.

Join the School of Podcasting Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization.

You can join risk-free with a 30-day Money Back Guarantee

With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save 20%

Check out their website

The Art of Selling Online Courses Show

Free Course

Pimp Your Funnel

YouTube

Twitter

Technology Recommendations

Thinkific

Kajabi

Teachable

New Zenler

Fresh Learn

Stitcher Replacements

New Podcast Apps

Castamatic.com (ios only)

Overcast.fm (ios Only)

Pocketcasts (ios, android)

ClickFunnels Alternatives

Clickfunnels ($127/month)

Convertpages (one-time fee $49)

Swipepages ($29/month)

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Episode 870 about Email Lists

Should I have a Christmas Sale? (one of John's favorite episodes)

Podpage

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

DataDrivenMarketing.co 

The Art of Selling Online Courses

The Future of Podcasting Show

Google Forms

Meta Survey

Neil Hedley Copywriting Course

Ray Edwards Books (aff)

Timeline

00:00:00 - Introduction  00:00:37 - Opening 00:01:33 - Profit From Your Podcast Book 00:02:09 - The Art of Selling Online Courses 00:03:04 - The Dangers of Focus Groups 00:04:50 - Encouraging Honest Feedback 00:07:06 - Common Mistakes 00:09:36 - Picking Your Niche 00:11:15 - Benefits of Podcasting 00:12:40 - Getting Listeners On Your Email List 00:16:12 - Join the School of Podcasting 00:17:12 - Podcasting Newsletter () 00:17:30 - How to Overcome Feeling Salesy  00:18:17 - How Dave Does His Newsletter 00:18:34 - Switch From Selling to Helping  00:19:28 - Pimpyourfunnel.com  00:20:51 - John's Favorite Episode of His Show  00:22:45 - Preferred Platforms for Courses  00:24:42 - Dave Agrees Moving is a Pain  00:25:54 - Something I Noticed   00:28:57 - Question of the Month  00:29:58 - Where I Will Be  00:30:28 - Sticher App News  00:32:44 - New Features in Podcasting  00:35:12 - Join the School of Podcasting Risk-Free 

Thanks for checking out episode 886

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back. 

This episode is based on an exercise from the book, Make Noise:  A Creator's Guide to Podcasting and Great Audio Storytelling (also available on Audible), where you have to describe your show in a way that can't be used by other shows, and you can use any of these words. The idea is that instead of using the word "Awesome," explain WHY it's awesome. It's hard, but in the end, it leads you to ponder what makes your show. The book is from Eric Nuzum, who appears in episode 708.

Join the School of Podcasting Community

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save 20%

Chapters

00:00:00 - Introduction 00:00:36 - Opening 00:01:32 - The 10 Magic Words 00:02:03 - Avoid These Words 00:03:44 - Scott From What Was That Like 00:05:25 - Chris From 9th Grade Experience 00:06:17 - Bryan from Relaxed Male 00:07:16 - Glenn from Coaching Kids Curling 00:09:04 - Eric From Author Blurb 00:09:31 - Harris from Calm History 00:11:00 - Paul From Passing ACLS 00:11:30 - Sean from Radio Free Pro Wrestling 00:11:54 - It's Challenging 00:13:55 - Based on A True Story is Unique (https://www.basedonatruestorypodcast.com) 00:15:53 - How Can My Show Be Different?  00:17:21 - Because of My Podcast Stories Were Moved Based on Feedback  00:18:33 - Join the School of Podcasting (https://schoolofpodcasting.com/listener) 00:19:34 - Podcasting Observations Newsletter (https://www.schoolofpodcasting.com/newsletter ) 00:19:49 - Craig's Because of My Podcast Story (https://www.inglespodcast.com/) 00:22:18 - Find My Podcast...  00:23:29 - Google Podcasts Issues  00:24:31 - Dig the Well Before You're Thirsty  00:25:11 - Apple Category News  00:29:00 - Podcast Discovery () 00:29:17 - Always Listen Before Publishing () 00:33:07 - Question of the Month (https://www.schoolofpodcasting.com/question) 00:34:07 - Where Will I Be (https://www.schoolofpodcasting.com/where ) 00:35:13 - Podcast Baby Steps (https://www.schoolofpodcasting.com/babysteps )

Thanks for listening to episode 885. If you'd like to support the show, become an awesome supporter.

NOTE: Today's show is NOT edited to show how much editing I do.

JOIN THE SCHOOL OF PODCASTING

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save 20%

Everyone has their own workflow. Here is mine:

1. Write out what I'm trying to say.
2. Record using the Google doc as a reference. As I'm recording/talking I know what the next paragraph is so I often will expand on the paragraph as I want to tell a story or elaborate on the concept. Previously I would boil down the document to bullet points, but found I have to do less editing, If I write out the main points, and the expand on those points when I record

Dual Voices In This Episode

So you can hear when I go off script, when I am off script I will be louder on one side of your headphones. Some of this is good as I expand on the point off of the documents. Other times, I'm taking tangents that normally would've been deleted.

Don't Go Back to the Beginning

Some people when they make a mistake will go back to the very beginning of the episode. You don't need to do this. Go back slightly until you see a good spot to jump in. Talking along with yourself and press the record button. When you get to a good stopping spot, go back and make sure that it sounds natural

Relax, It's Not Live

I know it's weird to talk to yourself, so think of that one person who needs to hear your content. If you mess up on a solo show, it's no sweat. There are no re-interviews to schedule. Just go back and fix your mistake.

Practice, Practice, Practice

Even in my early days at the School of Podcasting, while there are things that could be improved for a new podcaster, I felt I had the "talk to your invisible friend" part down. This might be because I often had to entertain myself. I played with audio tools like cassette decks and reel-to-reel tape machines when I was very young. I started and still keep a journal. I'm a musician and have been on stage since I was 15, and I did daily presentations as a teacher for decades. There is no replacement for experience. This doesn't mean it will take you 40 years to sound good, but it will take more than 40 minutes. Just start recording yourself and practice getting words out of your brain, out of your mouth, and into a recording. Then delete it. 

Today I bring my insights from working a podcasting helpdesk to help you avoid some common pitfalls. Why isn't my episode in Apple? What is the most compatible audio format? I moved my website and broke my podcast! YouTube is sniffing the idea of being an audio media host...

Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save 20% 

Join the Newsletter For More Podcast Tips

Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at 

www.podcastingobservations.com 

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Podnews Weekly Review

Youtube Rewarding New Users

Coolerwebsites.com (domains and hosting)

Podpage - build a podcast website in 10 minutes! No Coding.

Keto Mojo Blood Glucose Measuring 

Podcast Apps That Support Video Podcast 411

00:00:44 - Table of Contents  00:01:04 - Opening 00:01:55 - You Can't Fix What You Can't See  00:07:52 - The Most Compatible File Format  00:10:26 - Youtube a Wolf in Sheep's Clothing? () 00:16:34 - Clip From Podnews Weekly  00:17:38 - Join the School of Podcasting Community  00:18:41 - Podcasting Observations Nesletter (https://www.schoolofpodcasting.com/newsletter) 00:18:55 - Be Careful Attachnig Your Domain To Your Feed  00:26:02 - Question of the Month  00:27:02 - Where Will I Be?  00:27:33 - I Value Your Time  00:28:27 - Join the School of Podcasting  00:29:06 - Bloopers 

Thanks for listening to episode 883. This show is part of the Power of Podcasting Network. Changing the world one download at a time.

On this episode of School of Podcasting, Dave Jackson covers a range of topics, including the importance of feedback before launching a podcast, insights from the Beatles' interviews (and how they apply to podcasting), the importance of relatability in storytelling, and a challenge to describe one's podcast in 10 words without using certain words.

Dave also reflects on how technology has advanced and the nerves that come with it. The guest in this episode is a former street kid turned rapper who shares his inspiring story and encourages people to focus on what makes them unique. Lastly, the podcast discusses the impact of robots on people's jobs and shares a tool called 11 Labs that can generate fake voices. Tune in to this episode to learn more about podcasting and get inspired by the stories shared by its guests.

Join the School of Podcasting

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save 20%

QUESTION OF THE MONTH

This exercise is from the book Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling. Describe your podcast in no more than ten words, and do so in a way that describes nothing else in the world. The fun part is you CAN'T use any of these words. PDF

Leave Your Answer at  www.schoolofpodcasting.com/question

I need your answers by 6/26/23

Where Will I Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Listenable

Jelly Roll

8 Days a Week

Taylor Swift Tiny Desk Concert

 Timeline

00:00:00 - Robo Dave 00:00:42 - Opening 00:01:39 - elevenlabs.io 00:03:03 - Robocasting 00:03:49 - Surprise Visit From Joe 00:04:29 - Things Are Going to Get Weird 00:05:09 - The One Thing Robots Can't Do 00:06:24 - People Can Relate To Your Experience 00:08:27 - Double-Down on Being Human 00:08:43 - Taylor Swift Embraces Her Strength 00:09:33 - Talk to one Person -And Give Your Audience What They Want 00:10:48 - We Like to See and Hear Ourselves in Others 00:14:03 - What Makes a Good Podcast? 00:15:36 - Join the School of Podcasting Community (https://www.schoolofpodcasting.com/listener) 00:16:37 - Podcasting Observations Newsletter (https://www.schoolofpodcasting.com/newsletter) 00:16:51 - The Beatles Talked to One Person () 00:17:25 - The Beatles Play 576 in 48 Days () 00:18:28 - They See You Before They Hear You () 00:18:45 - Proof Of Concept Before Big Launch () 00:21:04 - Amazing Interviews Made People Want to Know More () 00:21:53 - Know Your Guest and Avoid Sounding Stupid () 00:22:33 - Can Your Audience Relate To Your Content? () 00:24:48 - Content and Delivery () 00:26:44 - Question of the Month (https://www.schoolofpodcasting.com/question) 00:27:47 - Where Will I Be? () 00:28:16 - Conclusion (https://www.schoolofpodcasting.com/listener) 00:29:57 - Bloopers: Robo Dave ()

We all use different tools to create our episodes. I left the door WIDE OPEN for your responses and asked what was your favorite tool to create your show. The answers are very interesting.

Join the School of Podcasting Community

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save 20%

Participants

Scott from What Was That Like? - Pre Chat Conversations via Squadcast 

Matt from The Author inside You loves Canva (so do I)

Louis from Love Thy Lawyer loves his Rodecaster Pro I (hard to find the new Rodecasterpro Duo is available for pre-order,

Sarah from the Kind Leadership Challenge thinks DELEGATION is her favorite tool. She uses Descript and an outside editor. 

Craig from InglesPodcast - values his co-host.

York from Welcome to Earth Stories loves Izotope.

Alison from Starzology loves Buzzsprout

Fred from Podcast Reporter loves Audacity

Mark from the History of North America also loves Audacity

Steve From stevestewart.me love Text Expander (SO DO I!)

Chris from Podtastic Audio loves Cleanfeed

Zo From Back Look Cinema loves Audacity

Dave Loves Switchy, which is a one-time payment on AppSumo

QUESTION OF THE MONTH

10 Words to Describe Your Show - Full description at:

https://www.schoolofpodcasting.com/question

Where Will I Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned in This Episode

Listenable by Bert Weiss