Damn Good Interior Designer

Season 1 Ep 12: Why your clients should not hire you


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Cheryl the “easy-chair” psychologist is back today and we are going to throw a little reverse psychology at you!

Have you ever thought about throwing all the negatives on the table to reinforce positive thoughts in your client? Whoa--I know it seems a little crazy. BUT disarming people with an approach that is not expected can work beautifully, if done right, to relax your potential client with your honesty and sincerity. This helps them be able to truly listen to what you are saying and you will gain more respect from telling the truth. Being up front gives you this easy confidence and as I always like to say “Confidence is the currency to success.”

Stay tuned for my damn good truth and make sure to leave a review OR a voice message if you love it! Leave a message here!

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These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention. We created this workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.

Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business.

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ABOUT US:

Cheryl Clendenon is the host of The Damn Good Designer Podcast and an award-winning interior designer, writer, and business coach with 26 years of full-time industry experience. With a prior career in media and radio sales, she brings a rare blend of creative thinking and business acumen to the design world. Cheryl was named KBB Person of the Year in 2021, is a nationally published industry voice with a monthly column in Home Accents Today, and regularly speaks on pricing, scope, process, and profitability. Known for her fast pace, contrarian instincts, and practical insight, Cheryl helps established design firms build stronger businesses and define success on their own terms.

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Damn Good Interior DesignerBy Cheryl Kees Clendenon and Liz Lapan

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