We're trying something new this week and Cheryl is in the hot seat while Liz interviews her about her process for initial consultations, also known as "The Cheryl Show." Cheryl goal is simply to get to know the potential clients and see if her firm can help them. She doesn't worry about being overly prepared for these meetings because they are organic--this is IMPORTANT! You must find the balance between being the designer that discusses the process, emphasizes the need to establish oneself as an expert AND build a relationship with the client. You must use the initial consultation as an opportunity to listen and understand the client's needs.

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RESOURCE LINKS:The Design Paradigm is now enrolling!

The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room.  It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.

The Interior Design Paradigm - Website

Not ready for the full program? Check out our stand alone section Client Management and Processes!

Where we will be perfecting all of the details of EVERY PROCESS in your playbook with my 100 steps up the mountain and our entire process workflow; including the important client interactions before they become clients! Then we will hone in on the win-win of expert client management after they have signed the contract!

Damn Good Designer - Website

Business coaching for interior designers with honest, real-deal guidance from Cheryl.

Small Business - Think Big - Facebook

Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.