Building an Effective Buyer Process with Jason Malone

Host Michael Fanning sits down with Jason Malone, a Windermere real estate agent from Spokane, Washington, to discuss his highly refined and successful buyer process. Jason, who became licensed in 1994 but truly launched his real estate career in 2019, shares insights into how he transformed the Ninja selling system's 10-step buyer process into a consistently executed strategy.

Key Discussion Points:

• The importance of building rapport through FORD (Family, Occupation, Recreation, Dreams) conversations before diving into home specifications
• How Jason uses a digital buyer packet and pre-meeting video to establish professionalism and set expectations
• The psychology behind the "rolling top three" homes approach to help buyers make decisions
• Using the funnel process to narrow down home options systematically
• The significance of understanding buyers' "whys" versus just their "whats" in home preferences
• Strategies for handling financing discussions and the 1%/10% rule for interest rate impacts
• Implementation of buyer broker agreements and the power shift in client relationships
• Setting clear communication schedules and expectations with clients

Special Features:

• Jason shares his experience as a beekeeper and how he uses honey as a thoughtful client gift
• Discussion of current market conditions in Spokane's real estate environment
• Tips for maintaining consistent client communication and building long-term relationships

Contact Information:

• Jason Malone: 509-879-3448,[email protected]
• Michael Fanning:[email protected]

For more podcast episodes or to be featured as a guest, reach out to Michael Fanning at[email protected].