Host: Michael Fanning

Key Topics:

- Avoiding a "hangover year" in real estate

- Structuring productive weeks and days

- The concept of "winning your day by 11"

- Setting clear client communication expectations

- The power of handwritten notes

- Effective phone call strategies

- Managing warm and hot prospect lists

Main Points:

1. Focus on generating business while doing business to avoid a slump year

2. Use the "10-10-10" morning routine to review your scorecard, warm/hot lists, and critical deadlines

3. Set clear weekly check-in expectations with clients from the start

4. Write 10 handwritten notes per week (2 per day) to build relationships

5. Make 5 phone calls each morning using the 8-step calling process

6. Review and update your warm and hot prospect lists regularly

7. Take advantage of peak morning productivity for important tasks

Action Items:

- Implement the "10-10-10" morning routine

- Create a client communication expectations page for buyer/seller packages

- Preload note and call recipients for the upcoming week

- Practice the 8-step calling process

- Review warm and hot lists daily

Resources Mentioned:

- Close CRM software

- Windermere custom express for ordering note cards

- Business tracker tool for coaching clients

- Windermere PATH calls (Thursdays at 10am PST)

Contact: [email protected]