Listen to Michael Fanning and Steve Loevastsu, a seasoned real estate agent starting in 1988 with Windermere Real Estate. Here are the key takeaways from Steve Laevastu:

Steve Laevastu is a highly successful and experienced real estate agent who has been with Windermere for over 30 years. He is based out of the Greenwood office and primarily works in the neighborhoods around his home, within a 10-minute drive radius.

Key Takeaways:

1. Consistency is key: Steve has been consistently sending out monthly newsletters to the same four neighborhoods (Wedgwood, Hawthorne Hills, Ravenna, and Mont Lake) for over 15-20 years, totaling around 7,500 newsletters per month. This consistent presence in his farm areas has been instrumental in his success.

2. Geographic Farming: Steve believes that geographic farming is the easiest way to make money in the real estate business. By focusing on specific neighborhoods close to his home, he has been able to establish a strong presence and reputation in those areas.

3. Relevant Content: Steve ensures that the content in his newsletters is relevant to the specific neighborhoods he targets. He includes information about local developments, real estate market updates, and happenings in the area, making the newsletters valuable to the recipients.

4. Systems and Templates: Steve emphasizes the importance of creating systems and templates to streamline processes and improve efficiency. He has templates for follow-up emails, letters, and other communications, saving time and ensuring consistency.

5. Focus on Listings: Steve has consciously chosen to focus primarily on listing properties rather than working with buyers. He finds listings to be more efficient and refers buyers to other agents or members of his team.

6. Open to Sharing: Steve is happy to share his knowledge and experience with other agents. He enjoys having lunch and discussing strategies to help others thrive in their real estate business.

Contact Information:

Steve Laevastu can be reached at 206-226-5300 or via email at [email protected].