Host: Michael Fanning

Guest Speaker: Stevi Fanning

In this episode of the Windermere Coaching Minutes, Michael Fanning is joined by his wife and real estate expert, Stevi Fanning, to discuss the crucial role of valuation and pricing strategy in the real estate industry.

Key Points:

- The importance of understanding both valuation and pricing strategy for real estate agents

- The difference between valuation and pricing strategy

- Common mistakes agents make when working with buyers and sellers

- How to improve valuation and pricing strategy skills

- The value of effective pricing strategies for both buyers and sellers

- Tips for self-assessment and improvement in pricing and valuation skills

Highlights:

- Stevi emphasizes that pricing strategy is more important than just valuation

- Discussion on the three points of negotiation in a real estate contract

- The impact of poor pricing strategy on an agent's reputation and business

- Resources for improving pricing and valuation skills, including market reports, coaching, and practice CMAs

Takeaways:

- Agents should regularly study market trends and reports

- Practice creating CMAs for various property types and price points

- Consider getting a coach to help improve skills and hold you accountable

- Use tools like Present, Trend Graphics, and Focus First for data analysis

Contact Information:

- Stevi Fanning: [email protected]

- Michael Fanning: [email protected]

- Windermere Coaching: windermerecoaching.com

For more information on real estate coaching and to schedule a complimentary call with a coach, visit windermerecoaching.com.