The Windermere Coaching Minute Success Strategies Unpacked

Season 9 episode #5 Building Connections: Transforming Your Real Estate Business Through Genuine Relationships.


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In this episode of Windermere Coaching Minutes, host Michael Fanning shares effective strategies to ramp up your real estate business during the last three months of 2024 and set a strong foundation for 2025. Drawing from the Ninja Selling philosophy, Michael discusses how prioritizing genuine relationships over transactions can lead to significant long-term success. He emphasizes the value of consistent communication through phone calls and handwritten notes, as well as the importance of face-to-face interactions in building trust and rapport with clients.

  1. Ninja Selling Philosophy:

    • Emphasizes the importance of relationship building in real estate.
    • Encourages a focus on genuine connections rather than solely closing transactions.
    • Accountability Audit:

      • Assess how well you are currently engaging with your sphere of influence.
      • Communication Strategies:

        • Commit to making 25 phone calls and 25 face-to-face interactions each week.
        • Use “touchpoint” calls to check in on personal updates without a sales agenda.
        • Importance of Face-to-Face Meetings:

          • Enhance trust and rapport through in-person interactions over digital communication.
          • Art of Handwritten Notes:

            • Send at least 10 personalized handwritten notes each week to reinforce relationships.
            • Recognize the emotional impact of expressing gratitude through written communication.
            • Tips for Implementation:

              • Set aside time each week for calls and handwritten notes.
              • Use conversations to learn about your clients and plan next steps.
                • Ninja Selling by Larry Kendall: A guide to building genuine relationships and maximizing success in real estate. Link to Purchase
                • Give and Take by Adam Grant: Explores the dynamics of giving and taking in professional relationships and how givers tend to succeed in the long run. Link to Purchase
                • If you want to reach out to Michael Fanning, you can contact him at:
                  Email: [email protected]

                  Thank you for listening, and remember to be awesome and help somebody—make it a great day!

                  Key Points Discussed:Recommended Reading:Contact Information:

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                  The Windermere Coaching Minute Success Strategies UnpackedBy Michael Fanning "Windermere Coaching "

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