In today's episode of the Second in Command podcast, Cameron Herold is joined by Clay Spitz, COO Alliance member and Chief Operating Officer of Chief Outsiders, a company offering fractional Chief Marketing Officer services. Clay and Cameron discuss the unique value of understanding the lifetime value of a customer and aligning marketing strategies accordingly. They look at the importance of customizing marketing approaches for different customer segments and avoiding "random acts of marketing." Chief Outsiders, with its team of over 100 seasoned CMOs, specializes in propelling growth for mid-sized companies by providing experienced leadership in marketing and sales.

They also touch on the cultural aspects of Chief Outsiders and how they attract top marketing and sales executives. Clay highlights the importance of building a company culture that facilitates learning and collaboration, fostering an environment where executives can do the best work of their careers. He shares insights into managing creative talent effectively, stressing the need for aligning creative ideas with the company's strategic goals. Clay and Cameron explore the intricacies of managing offshore talent and ensuring cultural alignment for successful outcomes.

They also discuss evolving roles in the corporate world, including the emergence of Chief Revenue Officers, and the importance of understanding customer needs and market dynamics, especially post-COVID. Clay reflects on his career journey, advising young professionals to be open to opportunities and listen to mentors. He stresses that understanding one's strengths and being adaptable are key to a successful career.

Enjoy!

In This Episode You'll Learn:

• How to calculate the lifetime value of a customer and align your marketing strategies to maximize profitability.
• How fractional Chief Marketing Officers (CMOs) and Chief Sales Officers (CSOs) from Chief Outsiders can drive growth in mid-sized companies.
• The unique culture at Chief Outsiders that fosters learning, collaboration, and enables executives to deliver their best work.
• The challenges and strategies for managing offshore talent, ensuring cultural and strategic alignment for successful outcomes.
• Clay's personal journey and learn why being open to opportunities and adaptable is crucial for career success.
• How to determine the right amount to invest in marketing based on the desired growth rate and customer acquisition costs.
• And much more...

Resources:

Connect with Clay: Website | LinkedIn

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I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

• YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast 
• YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold 
• COO Alliance - https://cooalliance.com/ 
• Cameron’s newest book - The Second In Command - https://a.co/d/287lESq 
• Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  
• Cameron’s Website - https://cameronherold.com/ 
• Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Neal Conlon, host of the Press Forward and Neal podcast. Cameron shares his remarkable journey, highlighting his achievements that include authoring six books and establishing the COO Alliance. 

They discuss Cameron's formula for success, which emphasizes the combination of focus, faith, and effort. Cameron talks about the importance of maintaining a high degree of focus in business, ensuring confidence in oneself and one's team, and the necessity of putting in substantial effort. This formula is instrumental in achieving predictable success, as it multiplies the potential outcomes. He offers practical examples, demonstrating how even a seemingly high individual score in each category can still result in a moderate chance of success, thus underscoring the need for near-perfection in all three areas.

Neal and Cameron also explore the evolving role of COOs and the importance of adapting leadership styles to different stages of business growth. Cameron shares his experiences, particularly from his time at 1-800-GOT-JUNK, emphasizing the need for COOs to complement the CEOs' strengths and weaknesses. He discusses the establishment of the COO Alliance, its genesis, and its objective to provide a platform for COOs to learn and grow. They also touch on leveraging AI in business, efficiency, and the criticality of high-performance relationships in personal and professional realms.

Enjoy!

In This Episode You'll Learn:

• The Importance of having diverse experiences in shaping a successful career.
• How Cameron's unique formula for success - 'Focus times Faith times Effort' - multiplies outcomes and why high scores in all three areas are crucial for substantial success.
• The dynamic role of a COO and how it adapts across different stages of a company's growth.
• The necessity of adapting leadership styles to suit different situations and team needs, a key skill for any executive or manager.
• The importance of embracing and integrating AI into business practices for staying competitive.
• The creation and mission of the COO Alliance, and how it serves as a crucial resource for COOs around the globe.
• And much more...

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

• YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast 
• YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold 
• COO Alliance - https://cooalliance.com/ 
• Cameron’s newest book - The Second In Command - https://a.co/d/287lESq 
• Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  
• Cameron’s Website - https://cameronherold.com/ 
• Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command podcast, Cameron is joined by Jamal Al Awadhi, the COO of WiO UAE, a platform bank based in Abu Dhabi. Wio Bank represents a paradigm shift in banking as a platform bank, deeply rooted in digital innovation and strategic growth. Jamal, with his rich background in marketing and strategy, brings a unique international perspective, having studied in the U.S. and marrying into a Canadian family. His leadership style, honed by working with three executive coaches, focuses on strategic priorities, innovation, and cultivating effective teamwork, which are pivotal in navigating Wio Bank through its rapid growth phase.

Cameron and Jamal discuss the challenges of establishing a new bank in a traditional industry, particularly in a highly regulated environment like the UAE. Jamal discusses how Wio Bank navigated these challenges, emphasizing their digital-native approach, which contrasts the conventional brick-and-mortar model of traditional banks. He talks about building trust with customers in a digital platform, highlighting the importance of strong shareholder support and the power of word-of-mouth in growing their customer base. 

Jamal shares his vision for WiO Bank and personal insights on leadership. He discusses the balance between strategic oversight and operational management, the importance of team support and resilience, and the adaptability required in a fast-paced, high-growth environment. His personal journey of continuous self-improvement and his unique approach of working with multiple coaches for diverse perspectives is a testament to his commitment to leadership excellence. Jamal also offers advice to young professionals: to trust the process and understand the importance of assertiveness without conflict.

Enjoy!

What You'll Learn in this Episode:

• How WiO UAE is challenging the traditional banking landscape with its innovative platform bank model.
• Jamal’s leadership style, as well as the challenges and rewards of leading a bank through a period of significant expansion and change.
• The value of diversity in building a business that caters to both local and global markets.
• The balance between technological innovation and maintaining a human touch in customer interactions.
• The complexities of launching and growing a new bank in a highly regulated environment.
• Strategies for fostering resilience and adaptability in teams, especially in a high-growth and fast-paced business environment.
• And much more...

Resources:

Connect with Jamal: Website | LinkedIn

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

• YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast 
• YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold 
• COO Alliance - https://cooalliance.com/ 
• Cameron’s newest book - The Second In Command - https://a.co/d/287lESq 
• Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  
• Cameron’s Website - https://cameronherold.com/ 
• Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today's episode of the Second in Command podcast is a little special. It's an example of one of Cameron's platinum coaching calls, in which he addresses the dynamics of workplace communication and project initiation, focusing on the interaction between two archetypal roles: a CEO, Nick, and his COO, Lacey. Cameron emphasizes the importance of understanding individual work styles, especially in how different people start projects. He notes that Lacey, in her role, tends to ask numerous questions to grasp the full scope of a project, covering aspects like who, what, when, why, how, budget, and priorities. This approach however, frustrates Nick, who perceives her thorough questioning as argumentative rather than an attempt to understand his vision. Cameron points out that while Nick has been mulling over the project internally and expects Lacey to immediately catch up, she requires detailed information to begin work effectively.

To address such disparities in work styles, he suggests that everyone in leadership positions should complete the Kolbe A profile – a tool that helps in understanding how individuals initiate projects. He presents the differences in Kolbe scores between himself and Lacey as an example, highlighting that these scores reflect their distinct approaches to project initiation and management. Cameron suggests using these various personality profiles at least once a year to foster better understanding and synergy within teams. He elaborates that CEOs, like Nick, often prefer quick summaries and bullet points rather than detailed reports, which contrasts with Lacey’s detail-oriented approach. Cameron also discusses the concept of 'fact-finder' in Kolbe profiles, which influences how people like Lacey start projects by gathering extensive information. On the other hand, CEOs often think in approximations and prioritize momentum over precision. 

Cameron explores the concept of 'follow-through,' which is typically high in CEOs and revolves around establishing systems and processes before embarking on projects. This need for organization can clash with the entrepreneurial spirit of starting immediately and figuring things out along the way. He advocates for the Kolbe A profile not only as a tool for understanding but also as a means to facilitate effective collaboration, akin to relationship counseling. He also touches upon the cyclic nature of marketing and operations in businesses, observing that a focus on marketing leads to operational efforts, which then slow down marketing activities, creating a cycle that can affect business flow.

Enjoy!

In This Episode You'll Learn:

• How different individuals, like CEOs and COOs, approach project initiation and management, and the need to recognize and respect these differences for effective collaboration.
• Why thorough questioning at the start of a project is crucial for effective execution, despite misunderstandings it may cause with those who prefer a more direct approach.
• The utility of tools like the Kolbe A profile in understanding how different team members initiate projects, and how this can enhance team dynamics and productivity.
• Strategies for tailoring communication to suit different personalities within a team, such as providing concise summaries for quick decision-makers and detailed reports for those who prefer in-depth information.
• The significance of 'Follow-Through' in high-ranking roles, which involves setting up systems and processes before starting projects, and how it contrasts with an entrepreneurial mindset.
• The cyclical nature of marketing and operations in businesses, and the importance of continuous marketing efforts to maintain a steady flow of work and revenue.
• And much more...

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

• YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast 
• YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold 
• COO Alliance - https://cooalliance.com/ 
• Cameron’s newest book - The Second In Command - https://a.co/d/287lESq 
• Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  
• Cameron’s Website - https://cameronherold.com/ 
• Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command podcast, Cameron Herold is joined by Scott Buchanan, COO of Bitcoin Depot as they discuss the evolution of Scott's role from a finance-focused position to overseeing various departments. They explore the importance of building trust with team managers to effectively delegate responsibilities. Scott reflects on his journey with Bitcoin Depot, noting the company's growth from a startup to a major player in the Bitcoin ATM market, serving underbanked communities and providing an alternative to traditional exchanges. He also touches on the challenges and learning experiences encountered during the company's transition to a publicly-listed entity on NASDAQ.

Cameron explores the strategic decisions and partnerships that have driven Bitcoin Depot's success, particularly the significant partnership with Circle K. Scott details the process of securing this pivotal relationship, as well as the importance of educating potential partners about the benefits of Bitcoin ATMs and navigating competitive bidding processes. He also discusses the company's profitability strategy, avoiding external funding by focusing on generating revenue from the start, and the company's plans for future growth, including potential acquisitions to consolidate their market position.

Cameron and Scott also discuss Bitcoin Depot's approach to market education and targeting consumers. Scott explains that their marketing efforts are focused on reaching those already interested in purchasing Bitcoin, leveraging the visibility at the bottom of the sales funnel. He shares insights on the operational and logistical aspects of managing a vast network of Bitcoin ATMs, including dealing with compliance, site selection, and cash logistics. Finally, He also offers personal reflections on his growth as a COO, stressing the value of diversifying skills and being open to learning from various business areas.

Enjoy!

In This Episode You'll Learn:

• The importance of building trust with team managers for effective delegation.
• Bitcoin Depot's growth and how they cater to the underbanked with Bitcoin ATMs.
• The challenges and opportunities of transitioning to a publicly-traded company on NASDAQ.
• The competitive bidding process and educating potential partners about the Bitcoin ATM industry.
• The importance of robust internal processes and compliance in a volatile industry like cryptocurrency.
• Scott's journey of learning and adaptation as a COO in a fast-growing company, as well as the value of skill diversification and continuous learning in leadership roles.
• And much more...

Resources:

Connect with Scott: Website | LinkedIn

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

• YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast 
• YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold 
• COO Alliance - https://cooalliance.com/ 
• Cameron’s newest book - The Second In Command - https://a.co/d/287lESq 
• Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  
• Cameron’s Website - https://cameronherold.com/ 
• Instagram - https://www.instagram.com/cameron_herold_cooalliance/